Designing strength based work life balance strategies to enhance service quality: a case study of S.R. Residence Hotel Phetchabun, Thailand
Designing strength based work life balance strategies to enhance service quality: a case study of S.R. Residence Hotel Phetchabun, Thailand
Files (excerpt)
Published date
2019
Resource type
Publisher
ISBN
ISSN
DOI
Call no.
Other identifier(s)
Edition
Copyrighted date
Language
eng
File type
application/pdf
Extent
22 pages
Other title(s)
Advisor
Other Contributor(s)
Citation
ABAC ODI Journal : Vision. Action. Outcome. 6, 2 (July-December 2019), 99-120
Degree name
Degree level
Degree discipline
Degree department
Degree grantor
Abstract
Nowadays, every service business must compete with the customer satisfaction for their
reputation and success in business. To obtain more competitive advantage and better
performance on employees service quality. A company tries to focus on the development
of personal work life balance (attitude) and motivation to let employees achieving their task
successfully. This research study focuses on employees service quality based on service
quality theory. Tangibles – physical facilities, equipment, staff appearance, etc. ,Reliability –
ability to perform service dependably and accurately, Responsiveness – willingness to
help and respond to customer needs, Assurance – ability of staff to inspire confidence and
trust, Empathy – the extent to which caring individualized service is given. The purpose of this
study was to examine the impact of work life balance strategies on service quality at the S.R.
Residence Hotel, Phetchabun, Thailand. The researcher had conducted mix method research
by questionnaires (quantitative) and focus group interviews (qualitative) by using appreciative
inquiry (AI) to determined strength-based work life balance on service quality. The
questionnaires were distributed to a sample of 60 employees and 40 customers at the S.R.
Residence Hotel. The Focus Group interview consisted of 4 group representatives from
employees which are Top management, Manager, Low Experience and High Experience
employees respectively. The quantitative data was analyzed by using Descriptive mean and
standard deviation, Pearson Correlation, Multiple Linear Regression from SPSS to examine
and determine the initial impact of work life balance on enhancing service quality at the hotel
and qualitative data are using Index of Item Objective Congruence (IOC) with inter coding
methods on focus group interview answer to find out the common theme for each questions.
The discussion from the research study will develop employee service quality at the S.R.
Residence Hotel in the future.
Table of contents
Description
punsarn.dc.description.sponsorship
Spatial Coverage
Rights
This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner.