Factors influencing Bangkok people purchase intention towards Tesco Lotus house brand products
Factors influencing Bangkok people purchase intention towards Tesco Lotus house brand products
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2018
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Assumption University Press
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eng
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application/pdf
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15 pages
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International Research E-Journal on Business and Economics 4, 2 (2018), 15-29
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Abstract
This study aimed to determine factors influencing Bangkok people purchase intention towards
Tesco house brand products. The study was a quantitative research using Cronbach’s Alpha,
Descriptive and Inferential Statistics to determine the reliability of questionnaire analyze
demographics information and test hypotheses, respectively. There were 412 questionnaires
distributed to samples who live in Bangkok and never been bought Tesco Lotus house brand
products Purposive sampling, quota sampling and convenience sampling were employed in
this study. The findings presented that there were three variables that had a significant effect
on purchase intention which were price, trust and perceived value. However, there were no
influence of product, store brand image, and brand awareness toward purchase intention.
Moreover, there is no significant mean difference in purchase intention regarding Tesco Lotus
house brand among Bangkok people with different monthly income levels.
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