AU achieves the Trusted Brand Gold Award 2013, 3 years in a row

AU achieves the Trusted Brand Gold Award 2013, 3 years in a row

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Published date

2013-06-26

Resource type

Achievement

Language

eng

File type

image/jpeg

Extent

14 photos

Other Contributor(s)

Assumption University

Description

Assumption University achieved the “Trusted Brand Gold Award 2013”, for the third time, in a row as a reputable and most trusted private university from surveys conducted by Reader’s Digest Magazine on June 26, 2013. Reader's Digest Asia organized its 15th annual Trusted Brand Survey Award 2013 through Ipsos, a French based research company. The survey revealed that Thais have the confidence and loyalty to brands in most countries in Asia. As a result, 38 of award-winning brand from 59, are all Thai brands. Consumers seek for the most reliable source of information as a reference before any purchase of goods and services. It is generally accepted among consumers that the results of the survey known as Trusted Brand is the most reliable award in Asia. “The Trusted Brand survey was carried out in 8 Asian markets: Thailand, Hong Kong, Singapore, Malaysia, Taiwan, India, China and the Philippines.