What are the Factors Influencing the Information Technology Adoption in Asian Region? A Study of the B2C E-Commerce Systems Success
What are the Factors Influencing the Information Technology Adoption in Asian Region? A Study of the B2C E-Commerce Systems Success
Files (excerpt)
Published date
2012
Resource type
Publisher
ISBN
ISSN
DOI
Call no.
Other identifier(s)
Edition
Copyrighted date
Language
eng
File type
application/pdf
Extent
26 pages
Other title(s)
Authors
Advisor
Other Contributor(s)
Citation
Silpakorn University Journal of Social Sciences, Humanities, and Arts Vol.12 (2) : 71-96, 2012
Degree name
Degree level
Degree discipline
Degree department
Degree grantor
Abstract
During this decade, large numbers of researchers investigate the
success factors of B2C e-commerce systems. This may be due to the
increased popularity of internet and its wide range of applications on
personal as well as business use. However it is to be noted that majority
of these studies were conceptual studies. Though some empirically
validated studies were published on B2C e-commerce systems, very few
focused on Asian consumers. The study aims to fill this gap by studying
e-commerce success factors among Asian online consumers.
Another important objective of this study is to re-specify the
updated DeLone and McLean model by including essential factors such
as trust and perceived cost of transactions, perceived value and thereby
form a new model for measuring e-Commerce success.
The research generated 7 inter related dimensions of e-commerce
system success which are information quality, system quality, service
quality, perceived cost, perceived value, online customer satisfaction
and Repurchase Intention. Results show that the customer satisfaction
and perceived value of the transactions are the two important factors
primarily influencing Asian online users. Results show that online
customer satisfaction is influenced by factors such as perceived value, service quality, information quality and system quality. This study also
found the significant negative relationship between perceived cost and
perceived value of the transactions while shopping online.