Recent Submissions

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    The relationship between brand equity, product attributes and purchase intention : a study of Sony digital cameras in Bangkok 

    Apiluck Thammawimutti; Sirion Chaipoopirutan, jt. auth. (Assumption University)
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    An examination of the psychological contract in Thailand 

    Krisda Tanchaisak (Assumption University)
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    The roles of intangible assets and website localization on the performance of Global Internet Startups 

    Amonrat Thoumrungroje; Rose, Jerman W, jt. auth. (Assumption University)
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    An event study of the economic impact of professional sport teams on local incomes 

    Kaveepong Lertwachara; Cochran, James J, jt. auth. (Assumption University)
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    The regulatory use of credit rating : 

    Malinee Ronapat (Assumption University)

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