The effects of bundle composition, price, framing and familiarity on bundle's purchase intention
item.page.files.original
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2003
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1st ed.
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eng
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application/pdf
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108 p. : ill. ; 31 cm.
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Thesis 658.82 I86e 2003
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item.page.dc.title
The effects of bundle composition, price, framing and familiarity on bundle's purchase intention
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item.page.dc.description.abstract
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Thesis (MBA) -- Assumption University, 2003.
Includes bibliography.
Includes bibliography.
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This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner.
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item.page.mods.location.physicalLocation
AU Archives, 4th Floor (Cathedral of Learning)