Browsing by Subject "COVID-19"
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ItemThe challenges of MICE industry after Covid-19 in MyanmarSince the outbreak of the covid-19 has started globally, there are a lot of disruptions in tourism business. Travel, tourism, hotel and MICE (Meetings, Incentives, Conventions and Exhibitions) industry are facing immense challenges at present. Especially Myanmar is the developing country and business growth is still growing. Epidemic causes hundreds of events cancelled all over the world, and wakening to news of cancellations or postponements. MICE industry required to reconsider the options and to balance the priorities of upholding the health and safety of staff, sponsors, and attendees which is necessary to meet financial obligations and minimizing the losses caused by disruption. This research is a qualitative study and the purpose of the study is studyingthe challenges of the MICE business that will need to face during the recovery process. The aim of the study is to point out what is affecting the MICE industry during the crisis and what will be awaiting future for the MICE travel to step forward like other travel. In-depth interview is conducted with 9 managers of the hotels and DMCs from both of the destinations Yangon and Mandalay for investigation and analysis the role of each in the MICE industry. The thematic analysis method is used in this research to analysis the data. The study finds out that it is important to survive the situation with no revenue and the effective recovery plan. After the crisis, the collaborative strategies will be supportive for the future tourism industry in Myanmar. The study points out how the issue of social distancing impacting on the MICE products. This study will be helpful for MICE business crucial need to encourage tourism operators to involve with crisis preparedness and disaster-management strategies and it is important to increase a better understanding of the consumer response to disastrous event by all components of the value chain.
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ItemFactor influencing job performance in audit and consulting services of big 4 accounting company in Thailand during COVID-19 situation(Bangkok : Assumption University Press, 2022) Natparin Lerttaweewuti ; Witsaroot Pariyaprasert ; Keeravoot KitiyadisaiThe Coronavirus (COVID-19) pandemic in Thailand began on January 13, 2020. Thai government had announced lockdown which had an effect to the work system to response and prevent the outbreak of COVID-19. There are many previous studies have been discussed on how work from home affected to job performance in generally term but there are only few research showing how work from home is affecting to audit and consulting services. Therefore, this study is aimed to determine the factors that influence job performance in audit and consulting services of big 4 companies in Thailand. This study develops a conceptual framework from previous literature review, which consist of five independent variables. The study used the quantitative research survey method, a questionnaire was developed and distributed equally to 280 employees in big 4 companies in Thailand and 264 employees were responded. The result of the study showed that employee commitment has impact on job satisfaction, despite of work-life balance has no impact on job satisfaction. Moreover, work environment and job satisfaction have affected to job performance, whereas remote working has no affect to job performance.
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ItemFactors affecting consideration to switching from condominium to townhome for high class market in Bangkok area during COVID-19 pandemic(Bangkok : Assumption University Press, 2021) Bavornvit Bangthamai ; Pongthon Duangoubpama ; Nuttawan Rukkachantarakul ; Rawin Vongurai ; Piya HirunwatHousing estates such as detached houses, townhouses and townhomes. have become more and more marketable lately, and the popularity of condominiums has declined from COVID-19 pandemic. The keys to success of both townhomes and condominiums in this situation are attracting new consumers and retaining the existing ones. The main purpose of this study is to inspect three categories of antecedents for condominiums consumers’ switching intention: push (i.e. satiation), pull (i.e. perceived value) and mooring (i.e. subjective environmental characteristics) factors using push–pull–mooring (PPM) model. Design/Methodology/Approach: High class townhomes has been selected as the research context. An online survey was proceeded to inspect the proposed research model and hypotheses. The data were collected from 478 respondents living and/or working in Bangkok, who have monthly family income at 150,000 Thai Baht and above by using convenience sampling and snowball sampling method. This study applied the Structural Equation Model (SEM) and Confirmatory Factor Analysis (CFA) to certify the goodness-of-fit of the model and hypothesis testing. Findings: The outcomes revealed that among the push factors satiation with amenity has the highest significant impact on subjective environmental characteristics, followed by satiation with decoration. While among pull factors hedonic value has the highest significant impact on subjective environmental characteristics, followed by perceived privacy and security. As well as subjective environmental characteristics has significantly impact on switching intention. Originality/Value: To contribute a comprehensive understanding of consumers’ switching intention, the researcher used PPM model to construct the research framework. This study enhances the understanding of consumer’s switching intention by locating the push and pull factors based on the differences elements between condominiums and townhomes in correspondence to subjective environmental characteristics.
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ItemHoly Mass Announcement( 2021-04-23) Assumption University
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ItemHospitality and tourism industry Post-COVID-19: a silver lining in the dark cloud( 2021) Batra, AdarshIt is the sad truth that all hospitality and tourism (H&T) related businesses are experiencing setbacksin 2020, some greater than others, and are trying to navigate out of the storm. Coronavirus has changed the face of the global H&T industry which isnot the same as it was in 2019 and before it. Countries reliant on hospitality, and tourismfor their growth are experiencing particularly large disruptions. In the meantime, H&T businesses face tremendous uncertainty around what comes next. However, H&T businesses need to have strategies in place that address both the current state and the potential future impact while the exact response and recovery for the H&T business may be different. Global protocols followed by H&T businesses, health experts, and the public sector could help gain back travelers' confidence.
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ItemThe impact of e-commerce on customer satisfaction and customer loyalty during the COVID-19 pandemic: a quantitative analysis in ThailandThe aim of this study is to identify the impact of e-commerce on customer satisfaction and customer loyalty among online shopping platforms in Thailand during the COVID-19 pandemic. This study analyzes user interface quality, information quality and perceived privacy as factors influencing customer satisfaction and loyalty. The samples (400 respondents) were collected from an online questionnaire by using snowball sampling, convenience sampling as well as stratified random sampling. After gathering the data, it was analyzed by using simple and multiple linear regression in order to confirm and show the significance of the hypotheses. For data analysis, Multiple and Simple Linear Regression analysis methods were applied as well as a Five-Point Likert scale method. This study found that user interface quality, information quality and perceived security have a significant, positive impact on customer satisfaction and loyalty. This study further suggests that in order to gain the loyalty of online customers, the online shopping platforms should focus on other factors e.g., trust, which influence customer satisfaction. Achieving these goals are highly likely to ensure customer loyalty. The limitations of this research paper are that it is specifically focused on Thailand and consumers living in Thailand. Therefore, the findings that result from this research might not apply to other countries around the world and will only represent the situation in Thailand.
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ItemMotivational factors influencing telework during the COVID-19 pandemic( 2022) Chittipa Ngamkroeckjoti ; Worasak Klongthong ; Jakkrit ThavornDuring the COVID-19 pandemic, teleworking has proven to be an effective countermeasure to overcome the spread of this disease while enabling businesses to continue. However, little is known about the extent of their adjustment to daily life routine, interaction among self-control, assignments, family life matters, and coordination with colleagues. This study explores the impact of motivational factors on the performance of teleworkers. An exploratory study was conducted using an in-depth interview with 27 interviewees who work in Thailand and have more than a year of experience switching between being a teleworker and working on-site. The NVivo and SPSS software were performed to reveal deeper data insights and apply non-parametric tests in order to compare findings with various demographic profiles. The findings revealed that environment, time management, and reward are the strongest motivational factors, whereas labour intensity and job security present the weakest relationships with teleworkers’ performance. Numerous implications and strategies to enhance their performance for both organizations and workers are provided. Firms can support a well-prepared environment and manage the flexibility of working time to increase employees’ effectiveness. Moreover, the result-oriented approach can be one of the tools in evaluating their performance rather than attending to their full working time at home.
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ItemPost COVID-19: the future of hospitality and tourism industry after a shift in travel prioritiesThis study examined the recovery strategies for tourism businesses to rebuild the business volume after a shift in travel priorities in Thailand. This study was conducted as the qualitative research method. This study employed face-to-face semi-structured interviews to collect data from two managingdirectors, five managers, and three lecturers with a total sample of ten informants at hotels, travel companies, and universities in Bangkok and Samut Prakan province, Thailand from October 12, 2021, to October 20, 2021. The sampling technique was purposive sampling method to select informants for the interview. The constant comparative method was employed for analyzing interview data. The key finding indicated that hygiene and safety are the most critical priorities for tourists to travel again, so tourism businesses need to use hygiene and safety protocols to ensure tourists’ confidence after the COVID-19 outbreak. Also, tourism businesses need to collaborate with the public sector and introduce marketing strategies to stimulate demand in the post-COVID-19 crisis. Furthermore, tourism businesses need to use crisis management strategies to deal with different challenges after the COVID-19 crisis. Lastly, tourism businesses need to adapt businesses strategies along with opportunities arising after the COVID-19 crisis to rebuild the business volume in the post-COVID-19 pandemic.
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ItemSmall tourism enterprises sustain and plan their businesses during COVID-19 in BangkokAs the epidemic spreads around the world, it seriously affects the global economy and tourism. The COVID-19 outbreak is sudden and there is no knowing when it will end. Keeping an angular distance is an effective way to avoid the spread of the virus, which has also led to the shutdown of the tourism industry and confusion among travel workers about the future. This article will explore how small tourism enterprises can respond and plan to maintain their survival in the context of COVID-19. In qualitative research, non-probability purposive sampling technique, depth interview and open questions were used to collect data. In this paper, constant comparison analysis method was used. Small enterprises had virtually no business during the epidemic, and not all of them were able to get government help because of the large number of small businesses. Small enterprises should have the initiative to find their own way to survive. Small enterprises are highly flexible and can adjust their strategies quickly to the situation.