Browsing by Subject "Reputation"
Results Per Page
Sort Options
-
ItemAchieving satisfaction and loyalty of teacher training major students in Chuxiong, ChinaPurpose: The aim of this study is to investigate the factors influencing the satisfaction and loyalty of teacher training major students in Chuxiong Normal University. The conceptual framework proposes causal relationships among academic aspect, reputation, service quality, facility, student satisfaction and student loyalty. Research design, data and methodology: The researcher used the quantitative method to distribute online questionnaires to 500 students of Chuxiong Normal University. The sampling techniques are judgment sampling, quota sampling, convenience sampling and snowball sampling. Before collecting the data, researcher ensured construct validity by using the index of item-objective congruence (IOC). Then, Cronbach's Alpha reliability test was carried out to validate internal consistency of constructs in the pilot test. The data were analyzed by confirmatory factor analysis (CFA) and structural equation modeling (SEM), including goodness of model fit, reliability and validity. Results: The results reveal that reputation, service quality and facility significant affect student satisfaction. Furthermore, student satisfaction has a significant impact on student loyalty. On the other hand, academic aspect has no significant impact on student satisfaction. Conclusions: Academic practitioners and university executives should improve student satisfaction and loyalty by promoting good reputation and evaluating the efficiency of academic program, service and facility.
-
ItemThe factors influencing on purchase intention of Thai and Chinese Customers towards the hotel industry in Bangkok, ThailandThis study aimed to examine the factors influencing on purchase intention of Thai and Chinese customers towards the hotel industry in Bangkok, Thailand. This research adopted descriptive research method which aimed to describe the target population and variables. The researcher applied nonprobability sampling as a sampling technique and collected the data through questionnaires with 400 respondents. The questionnaire were implemented in English language collected from tourist who stay at hotel in the top three rankings of hotel area in Bangkok (Pathum Wan district, Phra Nakhon district and Watthana district). A statistical software was used to test the data. Variables are measured by a fivepoint Likert scale. The first two hypothesis were tested by Multiple Linear Regression and other two hypothesis were tested by Independent sample t-test. Summary of the results, the findings of the conceptual model revealed that eWOM affected loyalty and purchase intention as shown in the results of hypothesis one and two.
-
ItemFactors Influencing Patient Loyalty towards Dental Care Providers – Residents in Bangkok, ThailandPurpose: The purpose of this study is to investigate the influence of service quality and reputation on patient satisfaction and patient loyalty. Specifically, the research is focused on exploring patient loyalty toward dental care providers in Bangkok, Thailand. Research design, data, and methodology: The research design, data collection, and methodology encompass both primary and secondary data sources. Employing a survey research design, the study successfully collected a valid sample of 385 patients who are residents of Bangkok, Thailand. The researcher adopted a non-probability sampling method, specifically employing the purposive sampling technique to gather data. The content validity of the study was established through an Index of Content Validity (IOC) assessed by three experts, while the internal consistency of the scale constructs for each variable was examined using Cronbach's Alpha to ensure reliability. The utilization of both descriptive and inferential statistical analyses, particularly multiple linear regression, was employed to determine the level of influence among the selected variables. Building upon the foundation of four frameworks from prior studies, a new conceptual framework was developed. This study reveals influential factors shaping patient loyalty toward dental care providers in Bangkok, Thailand. Results: The research findings revealed the relationship between service quality and patient satisfaction, recognizing them as pivotal elements that underpin patient loyalty. Conclusions: This research provided invaluable insights for the management of Dental Care Providers. By enhancing comprehension of the intricate interplay between the antecedents of service quality and the reputation of dental care providers, this study empowers the implementation of more effective strategies. Ultimately, the findings contribute to the improvement of patient loyalty toward dental care providers.
-
ItemFactors influencing undergraduate students' loyalty: a study of Thai private universities offering international programsThis study aims to identify factors that influence undergraduate students’ loyalty on their universities. The focus is on the international programs offered at six prominent Thai private universities in the greater Bangkok Metropolis and the outskirts area. A quantitative survey research method was employed. The respondents were Thai and International students who are between ages 18 and 25. An online survey was conducted using questionnaire distributed to 360 students. The researcher used quota sampling method in which 60 responses were obtained from each of the six universities. Results from Multiple Linear Regression analysis indicate that university image, reputation, functional service quality and student perceived value impact student satisfaction. University reputation scores highest on the students’ satisfaction (Beta = 0.755), followed by the students’ perceived value (Beta = 0.677), university image (Beta = 0.562) and functional service quality (Beta = 0.542), respectively. Results from Simple Linear Regression indicate that university image also impacts the students’ loyalty at the beta value (β) of 0.573. The findings conclude that Thai private universities should maintain and enhance university trustworthiness and heritage, such as campus culture, to build a favorable university image. It is also concluded that university reputation has the strongest impact on student satisfaction whereas student satisfaction has massive impact on student loyalty. Students from different universities do not express loyalty differently while students of different years of study hold distinct views when expressing loyalty to their respective universities.
-
ItemThe exploration on satisfaction and loyalty: a case of non-teacher training major students in Chuxiong normal university, ChinaPurpose: Talent training is the fundamental mission of the sustainable development of colleges and universities. This paper aimed to examine the factors impacting student satisfaction and loyalty, using a case of non-teacher training major students at Chuxiong Normal University, China. The conceptual framework contained academic aspect, reputation, service quality, facility, student satisfaction, and student loyalty. Research design, data, and methodology: The quantitative method distributed online questionnaires to 500 students. The sampling techniques involve judgmental sampling, quota sampling, convenience sampling, and snowball sampling. The index approved the construct validity of item-objective congruence (IOC). For the reliability test, each construct was verified by Cronbach's Alpha coefficient values in the pilot test of 30 participants. The data were analyzed by confirmatory factor analysis (CFA), including the goodness of model fit, reliability, and validity. Furthermore, structural equation modeling (SEM) was implemented to test hypotheses. Results: The findings were that academic aspects, service quality, and facility significantly impact student satisfaction. Additionally, student satisfaction had a significant impact on student loyalty. Conversely, reputation had no significant impact on student satisfaction. Conclusions: The improvement of student satisfaction and loyalty can be achieved by promoting a good reputation, strengthening the academic aspects, and enhancing service quality and facilities.