Chinese advertising practitioners' perspective on selecting celebrity endorsers
item.page.files.original
item.page.files.excerpt
item.page.dc.publisher
item.page.dcterms.publisher
item.page.dc.date.issued
2005
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1st ed.
item.page.dc.language.iso
eng
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application/pdf
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87 p. ; 30 cm.
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item.page.dcterms.accessRights
item.page.oaire.accessRight
item.page.au.identifier.callno
Thesis 659.10951 G913c 2005
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item.page.dc.date.copyrighted
item.page.mods.physicalLocation
item.page.dc.identifier.citation
item.page.dc.title
Chinese advertising practitioners' perspective on selecting celebrity endorsers
item.page.dc.title.alternative
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item.page.ithesis.email.advisor
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item.page.dc.description.abstract
item.page.dc.description.tableofcontents
item.page.dc.description
Thesis (MBA) -- Assumption University, 2005.
Includes bibliography.
Includes bibliography.
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item.page.dc.description.sponsorship
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item.page.dc.rights
This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner.
item.page.dc.terms.accessRights
item.page.dc.right.holder
item.page.mods.location.physicalLocation
AU Archives, 4th Floor (Cathedral of Learning)