Handling Covid-19 pandemic crisis to sustain the hotels business

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au.link.externalLink[Full Text] (http://www.assumptionjournal.au.edu/index.php/icesde/article/view/4884/3057)
dc.contributor.authorSuanghatai Trongjitraksa
dc.contributor.authorBatra, Adarsh
dc.date.accessioned2021-07-05T03:04:37Z
dc.date.available2021-07-05T03:04:37Z
dc.date.issued2020
dc.description.abstractCrisis management is a necessary factor in successful digital tactics. In the crisis period, the hospitality industry needs to think wisely to develop a prevention plan quickly, communicate with employees and guests, and make critical shifts to successful revenue management and digital strategy. The study aims to understand the impact of Covid-19 on the hotel industry and to summarize how hotels handle with this pandemic situation. As well as, this study is focusing on what kind of prevention that hotels use to handle with Covid-19 pandemic, what are the recovery process and plan that hotels use to sustain the business after the crisis, and what strategies hotels applied to manage within the organization. The researcher chose a qualitative method with an in-depth interview to collect information from asking 15 questions. The data was collected from eight hotels based in Bangkok and Chonburi province with nine managers. The collection data doing were done from June 22, 2020 to July 8, 2020. The Thematic Analysis technique was applied to analyze. According to this study, the researcher found that Artificial Intelligence is very helpful for back of the house of hotel for productive, validity and capacity and Keep in touch to customer is very necessary to remind them and not forget them. They will feel impress with every massage, email, and call from hotels.en_US
dc.format.extent7 pagesen_US
dc.format.mimetypeapplication/pdfen_US
dc.identifier.citationAU Virtual International Conference Entrepreneurship and Sustainability in the Digital Era Vol. 1 No. 1 (2020), 172-178en_US
dc.identifier.urihttps://repository.au.edu/handle/6623004553/24883
dc.language.isoengen_US
dc.publisherAssumption University Pressen_US
dc.rightsThis work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner.en_US
dc.rights.holderAssumption Universityen_US
dc.subjectCovid-19 pandemicen_US
dc.subjectArtificial intelligenceen_US
dc.subjectRoboticsen_US
dc.subjectHotelen_US
dc.subject.otherAU Virtual International Conference Entrepreneurship and Sustainability in the Digital Eraen_US
dc.subject.otherAU Virtual International Conference Entrepreneurship and Sustainability in the Digital Era -- 2020en_US
dc.titleHandling Covid-19 pandemic crisis to sustain the hotels businessen_US
dc.typeTexten_US
mods.genreJournal Articleen_US
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AU Virtual International Conference Entrepreneurship and Sustainability in the Digital Era: Vol. 1, No. 1 (2020)