Conference Papers

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    The impact of corporate social responsibility (CSR) on consumer trust and purchase intention: a case study of condominium development in Bangkok area
    The primary purpose is to investigate whether CSR has an impact on consumer trust and whether consumer trust has an impact on purchase intention. The above relationships were analyzed through Multiple Linear Regressions. The CSR variables are based on informal interviews with representatives of the three key players (developers, customers, and sales representatives) in the condominium development industry in Bangkok Thailand. As a result, CSR in the context of condominium development comprises of environmental sustainability, local community involvement, and green building design. Consumer trust is composed of disposition- based trust, cognition-based trust, and affect-based trust. The quantitative data was collected from 600 Thai potential buyers of a condominium for their own living and interested in purchasing an environmentally friendly condominium. The implication of this study is that condominium developers should be concerned with environmental issues and motivated to build green buildings. This study found that CSR has a strong positive relationship with consumer trust and consumer trust has a strong positive relationship to purchase intention. As a result of this study, developers should be encouraged to design green buildings that include traditional Thai natural ventilation and offer the green building concept to the condominium market. Thus, the green building design should be part of the planning process for construction. The green building projects will not only lead to energy savings for individual households but also lead to an increase of the consumer’s affective and cognition based trust of the developer. Thus, the condominium developer which focuses on green building designs may have a competitive advantage in the condominium market. This research should be of particular interest to developers who are concerned with flooding in Bangkok and want to accept responsibility for the environmental impact of their buildings. However, this study is limited to the Bangkok area only.
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    Plagiarism among Thai Students: A Study of Attitudes and Subjective Norms
    (IEEE Explore, 2020-12-27) Nagi, Kuldeep ; John, Varughese K.
    For Thailand’s schools, colleges, and universities, academic misconduct continues to be one of the most significant challenges. Since the start of the COVID pandemic in March 2020 the use of the internet, digital platforms, and eLearning has dramatically increased. This sudden explosion in online learning presents huge challenges in curtailing the temptations for engaging in plagiarism. The internet provides ample opportunities for Thai students to access a wealth of information without visiting a school or university library. While easy access to the internet has led to a boom in searching for information, it has also made it much easier for students to plagiarize content they come across. Most Thai schools, colleges, and universities have created a policy to curb plagiarism to uphold academic integrity. Since Thai students are very weak in English language proficiency there is a tolerance for copying from the internet. This study is based on the Theory of Planned Behavior (TPB) underpinned as a predictive model of academic dishonesty which explains behavior as a final act of logical thinking. Attitudes are the pre-requisites in formulating convictions and normative beliefs which are referred to as subjective norms cultivated from the positive and negative attitudes about plagiarism that students get from society. This study also provides measures to combat plagiarism in Thai institutions.
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    Developing an improvement plan for organizational leadership, management functions, interpersonal and intrapersonal skills for a government ministry
    This study examined the current conditions of the Civil Service Commission of Timor-Leste in terms of the organizational leadership, management functions, and interpersonal and intrapersonal skills and proposed an improvement plan to enhance the four variables. Data were collected using structured questionnaires and interviews. Thirty-five participants completed the questionnaires, of which six participants were interviewed based on purposive sampling. The interview transcript was validated by three coders; the responses from the structured questionnaires were analyzed using descriptive statistics. The quantitative and qualitative analysis results showed the participants understand their current situation and recognize the need for a capacity building program to enhance their competence and skills in four areas of organizational leadership, management functions, interpersonal skills, and intrapersonal skills.
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    Pandemics, Trade and Global Change: a rapid assessment of COVID 19
    (Mother Theresa College, Thiruvananthapuram, Kerala, India., 2020-11-06) Varughese Kizhakkacharuvil John
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    From self discovery to organization development project: a developmental approach for positive change
    This paper presents ongoing action research which is derived from an actual organization development project with ABC Company. The rationale is based on the fact that the CEO and Human Resources Department did not see tangible results from previous HRD training programs whereby the emphasis tended to be placed on knowledge building while it was not evidenced as to what actions were taken by employees upon completion of these intensive training programs. Per such facts, the leadership team wanted to change the way that HRD training programs are delivered to enable employees to better cope with changing marketplace while crystallizing possible organization development projects as measures for effective training. This ongoing action research that comprises Phase I: Induction, Phase II: Interaction and Phase III: Integration. The first phase begins with self-discovery process that allows participants to recognize self strengths, then each individual person articulates his/her experience about the current organization situation; and lastly collectively translates common realities to possible organization development programs. The site of ongoing action research is taking place in Bangkok at the Headquarters of ABC Company. This action research has been carried out for the last 8 months and continues evolving. Total participant is 40. Fifteen out of 40 are CEO, COO, Executives and Director and 25 out of 40 are VP, Directors, Senior Managers, Managers and Supervisors. Sampling method is purposive sampling. This ongoing action research is based on a qualitative approach, employing the generative process to extract perspectives and ideas on how those might enhance organization productivity and effectiveness. Data gathering techniques comprise of focus-group interviews, workshops, discussions and reflection. As for data analysis techniques, they consist of categorization upon combination of all workshop outputs, summary of key points that emerge from undertaking workshops, discussion and reflection and pattern-matching based on predicted theoretical/conceptual explanations. Two research questions are to be answered-1). What is considered "strengths" of the company today? and 2). what internal OD and change initiatives can be designed and implemented to strengthen the organization vision, mission and core values? Per initial findings, it was found that 27 different organizational characteristics were collectively identified as current strengths of the organization, and 31 different ideas represent possibilities or futures which participants commonly agreed to pursue, for the sake of co-creating an organization alignment from vision, mission, core values, and actions to outcomes.