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dc.contributor.authorKornvipa Chaichitamorn
dc.date.accessioned2015-06-26T05:14:53Z
dc.date.available2015-06-26T05:14:53Z
dc.date.issued2006
dc.identifier.urihttp://repository.au.edu/handle/6623004553/2279
dc.descriptionThesis (MBA) -- Assumption University, 2006.
dc.descriptionIncludes bibliography.
dc.format.extent107 p. ; 30 cm.
dc.format.mimetypeapplication/pdf
dc.language.isoeng
dc.publisherAssumption University
dc.rightsThis work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner.
dc.subject.otherOlay
dc.subject.otherConsumer behavior -- Research
dc.subject.otherBusiness names
dc.subject.otherBrand name products
dc.titleThe impact of brand credibility and commitment toward buying decision : a case study of Olay facial skin care brand
dc.typeText
mods.edition1st ed.
mods.genreThesis
mods.location.physicalLocationAU Archives, 4th Floor (Cathedral of Learning)
thesis.degree.departmentGraduate School of Business
thesis.degree.disciplineBusiness Administration
thesis.degree.grantorAssumption University
thesis.degree.levelMasters
thesis.degree.nameMaster of Business Administration
au.identifier.bibno0018-5965
au.identifier.callnoThesis 658.8342 K84i 2006


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    วิทยานิพนธ์ระดับปริญญาโท

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