Factors affecting the choice of university in Thailand among Thai international high school student’s Grade 11 and Grade 12 in the central Bangkok area
by Panjaphol Moovoravit; Kitikorn Dowpiset
Title: | Factors affecting the choice of university in Thailand among Thai international high school student’s Grade 11 and Grade 12 in the central Bangkok area |
Author(s): | Panjaphol Moovoravit
Kitikorn Dowpiset |
Issued date: | 2017 |
Publisher: | Assumption University Press |
Citation: | International Research E-Journal on Business and Economics 3, 2 (2017), 1-21 |
Abstract: |
In Thailand, the higher education institute both public and private required many marketing activities to attracting students because of globalization and demographic transitions. The main target of the marketplace is the Higher School Students especially for the International study programs at Grade 11 and 12. The purpose of this study is to identify the factors affecting Thai international high school student’s (G.11 and G.12) in the central Bangkok area choice of university in Thailand and to develop a richer understanding of each determinant factors. The researcher collected the sample size of 179 respondents, from a combined population of 300 Ekamai and Trinity International School, through survey questionnaires using convenience sampling and snowball sampling methods. The analysis was then conducted using multiple linear regression to test hypotheses to determine whether each independent variable has a statistical influence on choice of university. Major findings from this survey are that tuition fee, parental influence, location of university, educational facility, and institution reputation have statistical influences on choice of university. The result means that the respondents are significantly concerned about all these independent variables which includes tuition fee, parental influence, location of university, educational facility, and institution reputation and that all these variables significantly affect choice of university. |
Subject(s): | International Research E-Journal on Business and Economics
International Research E-Journal on Business and Economics -- 2017 |
Keyword(s): | Higher education
College choice decision Marketing strategies Marketing communication strategies |
Resource type: | Journal Article |
Extent: | 21 pages |
Type: | Text |
File type: | application/pdf |
Language: | eng |
Rights: | This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner. |
Rights holder(s): | Assumption University |
URI: | http://repository.au.edu/handle/6623004553/23067 |
Files in this item (EXCERPT) |
|
View AU-IREJ-Abstract-23067.pdf ( 475.07 KB ) |
This item appears in the following Collection(s) |
|