• English
    • ไทย
  • English 
    • English
    • ไทย
  • Login
View Item 
  •   AU-IR Home
  • 2 Faculties
  • 2.11 Graduate School of Business
  • Journal Articles
  • International Research E-Journal on Business and Economic
  • International Research E-Journal on Business and Economic : Volume 3 Issue 2 2017
  • View Item
  •   AU-IR Home
  • 2 Faculties
  • 2.11 Graduate School of Business
  • Journal Articles
  • International Research E-Journal on Business and Economic
  • International Research E-Journal on Business and Economic : Volume 3 Issue 2 2017
  • View Item
JavaScript is disabled for your browser. Some features of this site may not work without it.

Browse

All of AU-IRCommunities & CollectionsBy Issue DateAuthorsTitlesSubjectsResource TypesThis CollectionBy Issue DateAuthorsTitlesSubjectsResource Types

My Account

LoginRegister

Factors affecting the choice of university in Thailand among Thai international high school student’s Grade 11 and Grade 12 in the central Bangkok area

by Panjaphol Moovoravit; Kitikorn Dowpiset

Title:

Factors affecting the choice of university in Thailand among Thai international high school student’s Grade 11 and Grade 12 in the central Bangkok area

Author(s):

Panjaphol Moovoravit
Kitikorn Dowpiset

Issued date:

2017

Publisher:

Assumption University Press

Citation:

International Research E-Journal on Business and Economics 3, 2 (2017), 1-21

Abstract:

In Thailand, the higher education institute both public and private required many marketing activities to attracting students because of globalization and demographic transitions. The main target of the marketplace is the Higher School Students especially for the International study programs at Grade 11 and 12. The purpose of this study is to identify the factors affecting Thai international high school student’s (G.11 and G.12) in the central Bangkok area choice of university in Thailand and to develop a richer understanding of each determinant factors. The researcher collected the sample size of 179 respondents, from a combined population of 300 Ekamai and Trinity International School, through survey questionnaires using convenience sampling and snowball sampling methods. The analysis was then conducted using multiple linear regression to test hypotheses to determine whether each independent variable has a statistical influence on choice of university. Major findings from this survey are that tuition fee, parental influence, location of university, educational facility, and institution reputation have statistical influences on choice of university. The result means that the respondents are significantly concerned about all these independent variables which includes tuition fee, parental influence, location of university, educational facility, and institution reputation and that all these variables significantly affect choice of university.

Subject(s):

International Research E-Journal on Business and Economics
International Research E-Journal on Business and Economics -- 2017

Keyword(s):

Higher education
College choice decision
Marketing strategies
Marketing communication strategies

Resource type:

Journal Article

Extent:

21 pages

Type:

Text

File type:

application/pdf

Language:

eng

Rights:

This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner.

Rights holder(s):

Assumption University

URI:

http://repository.au.edu/handle/6623004553/23067
Show full item record

View External Resources

Files in this item (EXCERPT)

Thumbnail
View
AU-IREJ-Abstract-23067.pdf ( 475.07 KB )

This item appears in the following Collection(s)

  • International Research E-Journal on Business and Economic : Volume 3 Issue 2 2017 [1]


Copyright © Assumption University.
All Rights Reserved.

Contact Us

The St. Gabriel's Library   
Hua Mak Campus  
Ramkhamhaeng 24, Hua Mak  
Bangkok Thailand 10240  
Tel.: (662) 3004543-62 Ext. 3402  
Fax.: (662) 7191544  
E-Mail Library : library@au.edu  


The Cathedral of Learning Library
Suvarnabhumi Campus
Bang Na-Trad Km. 26 Bangsaothong
Samuthprakarn Thailand 10540
Tel.: (662) 7232024, 7232025
Fax.: (662) 7191544
E-Mail Library : library@au.edu
 

 



Copyright © Assumption University.
All Rights Reserved.

Contact Us

The St. Gabriel's Library   
Hua Mak Campus  
Ramkhamhaeng 24, Hua Mak  
Bangkok Thailand 10240  
Tel.: (662) 3004543-62 Ext. 3402  
Fax.: (662) 7191544  
E-Mail Library : library@au.edu  


The Cathedral of Learning Library
Suvarnabhumi Campus
Bang Na-Trad Km. 26 Bangsaothong
Samuthprakarn Thailand 10540
Tel.: (662) 7232024, 7232025
Fax.: (662) 7191544
E-Mail Library : library@au.edu
 

 

‹›×