Recent Submissions

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    Factors affecting customer loyalty towards hearty heart cosmetics: a case study local brand in Yangon, Myanmar 

    Soe, Sint Sint; Chompu Nuangjamnong (Assumption University Press, 2021)

    This research aims to determine the factors affecting customer loyalty towards Hearty Heart Cosmetics, a local brand in Yangon, Myanmar. The objectives of this research are: 1) to determine the impact of perceived value on customer loyalty; 2) to determine the impact of customer satisfaction on customer loyalty; 3) to determine the impact of service quality on customer loyalty; 4) to determine the impact of brand image on customer loyalty; 5) to determine the impact of trust on customer loyalty; 6) to determine the impact of customer intimacy o...
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    Factors influencing repurchase intention on e-Commerce platforms: a case of GET application 

    Sophida Chanthasaksathian; Chompu Nuangjamnong (Assumption University Press, 2021)

    Although the global economy has been challenged by the coronavirus pandemic, online delivery service businesses have grown enormously. Hence, a great number of newcomers have jumped into the market aiming to leverage customers' insight to adopt in their other businesses. There is high competition in this industry which is expected to intensify. This study focuses on GET application and aims to determine the influence of independent variables namely; privacy, reliability, trust, perceived ease of use, perceived usefulness towards online repurcha...
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    The influence of social media advertising value on consumer behavior in Renting Apartment Rooms in Bangkok, Thailand 

    Teeramedh Dummanonda; Chompu Nuangjamnong (Assumption University Press, 2021)

    This study examines the factors that influence of social media advertising value towards rental intention behavior of apartment rooms in Bangkok Thailand. The study used the variables of credibility, information, entertainment, and social media advertising value. The researcher carried out the analysis based on quantitative approach and applied a non-probability sampling and convenience sampling. A total of 450 respondents who experienced using advertising in searching information about renting apartment rooms in Bangkok participated in this...
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    Online shopping continuance intention: a case study of online shopping in Thailand 

    Manandhar, Dibesh; Kittikorn Dowpiset; Taminee Shinasharkey (Assumption University Press, 2021)

    This study determines individual’s online shopping continuance intention in Bangkok, Thailand , how to retain existing consumers and attract new consumers, to find the most influencing key to Thai consumer’s shopping continuance intention, to understand Thai consumers’ online shopping continuance intention . The study included 400 respondents living in Bangkok and have purchased IT products online in the past six months. This study used non-probability purposive sampling technique and questionnaire for data collection. The results of study ...
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    AU Student Golfer Achives the 2nd Runner Up in Bangchak Junior Golf Classic 2021 

    Assumption University. Theodore Maria School of Arts (2021-06-19)
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    Apostle paul on homosexuality: a critical analysis 

    Apirak Detwinya (Bangkok : Assumption University, 2020)
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    AU DX 2021 (Special Session): Google Data Studio 

    Assumption University. Vincent Mary School of Science and Technology (2021-06-11)
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    AU DX 2021 #3: Improving Learning Experience Using Data 

    Assumption University. Vincent Mary School of Science and Technology (2021-05-10)
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    AU DX 2021 #2: Designing Active Learning for Online Classrooms 

    Assumption University. Vincent Mary School of Science and Technology (2021-04-20)
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    Virtual AU School Mentoring 2021 by Theodore Maria School of Arts 

    Assumption University. Theodore Maria School of Arts (2021-05-25)
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    Psychological stress in Thai mothers of children with cognitive disabilities: the predictors and consequences of coping strategies and perceived controllability 

    Gorjian, Maliheh; Mohanan, Santhosh Ayathupady (2021)

    The main objective of this study was to investigate the effects of personal and environmental factors on maternal stress, being mediating by perceived controllability to cope with emotion and problems of life situations, on Thai mothers of children with cognitive disabilities. Total sample of participants was 800 Thai mothers, in Thailand. Data for the research were collected using a questionnaire that consisted of the following standardized scales, Perceived Stress Scale (PSS), Coping Inventory for Stressful Situation (for problem & emotion) f...
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    A study of the relationship between teachers’ perception towards administrative support and their decision-making styles in a public middle school, Guizhou Province, China 

    Yue, Anna; Watana Vinitwatanakhun (2021)

    This study investigated the relationship between teachers’ perception towards administrative support and their decision-making styles in a public middle school, Guizhou Province, China. This study aimed (1) to identify the level of teachers’ perception towards administrative support; (2) to identify level of teachers’ perception of decision-making styles; (3) To determine the relationship between teachers’ perception towards administrative support and their decision-making styles in a public middle school in Guiyang, Guizhou province, China. Th...
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    A study of the relationship between teachers’ perceptions towards principal’s transformational leadership style and organizational justice at a Junior High School, Chongqing, China 

    Xinlu, Pi; Watana Vinitwatanakhun (2021)

    The main purpose of this study was to determine the relationship between the teachers’ perceptions towards principal’s transformational leadership style and organizational justice at a Junior High School, Chongqing, China. The research objectives were (1) to identify the level of teachers’ perceptions towards principal’s transformational leadership style, (2) to identify the level of teachers’ perceptions towards organizational justice and, (3) to determine the relationship between teachers’ perceptions towards principal’s transformational lead...
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    A study of the relationship between teachers’ perceptions towards leadership capacity and their classroom management styles at Kunming Real-E Foreign Language Middle School, Yunnan, China 

    Xu, Jingwen; Watana Vinitwatanakhun (2021)

    The main purpose of this study was to determine the relationship between teachers’ perceptions towards leadership capacity and their classroom management styles at Kunming Real-E Foreign Language Middle School, Yunnan, China. A total 73 full-time teachers from the selected school replied the questionnaires adopted by the researcher. The data collection tool for this study was a questionnaire divided into three parts, the researcher used High Leadership Capacity questionnaire by Lambert’s (2003) to assess teachers’ perceptions towards leadership...
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    A study of the relationship between lecturers’ perceptions towards charismatic leadership and their organizational commitment in the school of life sciences at a University in Yunnan, China 

    Min, Weihuan; Ye, Yan (2021)

    The main purpose of this study was to determine the relationship between lecturers’ perceptions towards charismatic leadership and their organizational commitment in the School of Life Sciences at a university in Yunnan, China. The study was conducted on 105 full time lecturers in 2020 (March to August) from the selected school. The main data collection tool was a questionnaire. The researcher used Mean and Standard Deviation to analyze the lecturers’ perceptions towards charismatic leadership and their organizational commitment. Pearson Produc...
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    The relationship between teachers’ perceptions towards professional learning communities and their collective efficacy at Deqin Middle School in Yunnan Province, China 

    Liu, Hao; Ye, Yan (2021)

    The main purpose of this study was to determine the relationship between teachers' perceptions towards professional learning communities and their collective efficacy in Deqin Middle school. The study firstly evaluated teachers’ perceptions of the professional learning communities, examined their collective efficacy, and finally determined the relationship between the professional learning community and collective efficacy. This study used a questionnaire to determine the research objectives, adopted the Professional Learning Communities Assess...
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    A study of the relationship between teachers’ perceptions towards school climate and the professional learning community at a private school, Myanmar 

    Lwin, Phyo Khant Koko; Ye, Yan (2021)

    This study investigated the relationship between school climate and the professional learning community at Our Inspiration Academic Center private boarding school, Myanmar. The research was quantitative and correlational in design and used the Organizational Climate Description Questionnaire (OCDQ) and the Professional Learning Community Assessment Questionnaire. Means and Standard Deviation, and the Pearson Product Moment Correlation Coefficient were used to analyze the data for testing the hypothesis. The 55 respondents, all full-time teacher...
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