Development of an eLearning model in SMEs management skills for Thai food clusters [Full Text] ( Patarakit Phisarnchananan Pornpop Saengthong Chitapa Ketavan 2018-06-19T07:46:25Z 2018-06-19T07:46:25Z 2018
dc.description.abstract The main objective of the study was to develop a web-based learning model in Small and Medium Enterprises (SMEs) management skills for Thai Food Clusters called MONARCHIST model. The model was conducted based on the needs of learners and experts’ recommendations by using Learning Management System (LMS) to facilitate an online course. The efficiency of the eLearning model developed was analyzed as well as the satisfaction of the Thai Food Industrial entrepreneurs towards the LMS. This study assesses the utility of mixed methods designs that integrate qualitative (In-Depth Interviews) and quantitative (Sample Survey) approaches. The data were collected from the entrepreneurs, who were working in five sectors of food production areas. This study used descriptive statistics, paired t-test, and correlation to measure the importance of satisfaction components. Research findings were that the MONARCHIST model met the 80/80 efficiency criterion. Additionally, participants showed significant improvement in their knowledge in business management after course completion (p<0.01). Furthermore, the satisfactory score of learners towards the MONARCHIST model was high (4.38 out of 5.00). These results conclude that the MONARCHIST model was effective and practical for implementation. en_US
dc.format.extent 12 pages en_US
dc.format.mimetype application/pdf en_US
dc.identifier.citation AU-GSB e-JOURNAL 11, 1 (June 2018), 22-33 en_US
dc.language.iso eng en_US
dc.publisher Assumption University Press en_US
dc.rights This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner. en_US
dc.rights.holder Assumption University en_US
dc.subject Web-based learning model en_US
dc.subject Small and medium enterprises en_US
dc.subject Thai food cluster en_US
dc.subject Management skills en_US
dc.subject.other AU-GSB e-Journal en_US
dc.subject.other AU-GSB e-Journal -- 2018 en_US
dc.title Development of an eLearning model in SMEs management skills for Thai food clusters en_US
dc.type Text en_US
mods.genre Journal Article en_US
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