The study of perceived service quality of Mcdonald's restaurants in Bangkok Metropolitan Area with new campaign "I'm lovein it"
The study of perceived service quality of Mcdonald's restaurants in Bangkok Metropolitan Area with new campaign "I'm lovein it"
| au.identifier.bibno | 0017-5705 | |
| au.identifier.callno | Thesis 658.812 N195s 2005 | |
| dc.contributor.author | Napaporn Karnjanapitakkul | |
| dc.coverage.spatial | Thesis (MBA) -- Assumption University, 2005. | |
| dc.coverage.spatial | Includes bibliography. | |
| dc.date.accessioned | 2015-06-26T05:14:17Z | |
| dc.date.available | 2015-06-26T05:14:17Z | |
| dc.date.issued | 2005 | |
| dc.description | 115 p. : ill. ; 30 cm. | |
| dc.format.extent | 1st ed. | |
| dc.format.mimetype | ELIB.Main | |
| dc.identifier.uri | Text | |
| dc.identifier.uri | https://repository.au.edu/handle/6623004553/2035 | |
| dc.rights | This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner. | |
| dc.subject.ddc | Customer services | |
| dc.subject.ddc | McDonald's | |
| dc.subject.ddc | Fast food restaurants | |
| dc.title | The study of perceived service quality of Mcdonald's restaurants in Bangkok Metropolitan Area with new campaign "I'm lovein it" | en_US |
| dc.title.alternative | 2007-06-16 | |
| dc.type | application/pdf | |
| mods.edition | Thesis | |
| mods.location.physicalLocation | AU Archives, 4th Floor (Cathedral of Learning) | |
| thesis.degree.department | Graduate School of Business | |
| thesis.degree.discipline | Business Administration | |
| thesis.degree.grantor | Assumption University | |
| thesis.degree.level | Masters | |
| thesis.degree.name | Master of Business Administration |