The relationship between factors related to endorses and consumers' attitude towards advertisement, brand and purchase intentions on sport products
The relationship between factors related to endorses and consumers' attitude towards advertisement, brand and purchase intentions on sport products
| au.identifier.bibno | 0016-9398 | |
| au.identifier.callno | Thesis 658.8342 A932r 2003 | |
| dc.contributor.author | Ausanee Titicharoenrak | |
| dc.date.accessioned | 2015-06-26T05:15:31Z | |
| dc.date.available | 2015-06-26T05:15:31Z | |
| dc.date.issued | 2003 | |
| dc.description | Thesis (MBA) - Assumption University, 2003. | |
| dc.description | Includes bibliography. | |
| dc.format.extent | 102 p. ; 30 cm. | |
| dc.format.mimetype | application/pdf | |
| dc.identifier.uri | https://repository.au.edu/handle/6623004553/2537 | |
| dc.language.iso | eng | |
| dc.publisher | Assumption University | |
| dc.rights | This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner. | |
| dc.subject.other | Consumers -- Attitudes | |
| dc.subject.other | Endorsements in advertising | |
| dc.subject.other | Sports products industry | |
| dc.title | The relationship between factors related to endorses and consumers' attitude towards advertisement, brand and purchase intentions on sport products | en_US |
| dc.type | Text | |
| mods.edition | 1st ed. | |
| mods.genre | Thesis | |
| mods.location.physicalLocation | AU Archives, 4th Floor (Cathedral of Learning) | |
| thesis.degree.department | Graduate School of Business | |
| thesis.degree.discipline | Business Administration | |
| thesis.degree.grantor | Assumption University | |
| thesis.degree.level | Masters | |
| thesis.degree.name | Master of Business Administration |