An examination of the 'Country-of-Origin' effects on perceived product quality of Bangkok consumers for Saloon cars

au.identifier.bibno 0017-1168
au.identifier.callno Thesis 338.476292 X6e 2004
dc.contributor.author Xin, Wang
dc.date.accessioned 2015-06-26T05:13:21Z
dc.date.available 2015-06-26T05:13:21Z
dc.date.issued 2004
dc.description Thesis (MBA) -- Assumption University, 2004.
dc.description Includes bibliography.
dc.format.extent 112 p. ; 30 cm.
dc.format.mimetype application/pdf
dc.identifier.uri https://repository.au.edu/handle/6623004553/1688
dc.language.iso eng
dc.publisher Assumption University
dc.rights This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner.
dc.subject.other Automobile industry and trade
dc.subject.other Consumers -- Attitudes
dc.subject.other Consumers' preferences
dc.title An examination of the 'Country-of-Origin' effects on perceived product quality of Bangkok consumers for Saloon cars en_US
dc.type Text
mods.edition 1st ed.
mods.genre Thesis
mods.location.physicalLocation AU Archives, 4th Floor (Cathedral of Learning)
thesis.degree.department Graduate School of Business
thesis.degree.discipline Business Administration
thesis.degree.grantor Assumption University
thesis.degree.level Masters
thesis.degree.name Master of Business Administration
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