An empirical study of factors affecting new product performance of detergent companies in Ho Chi Minh City

au.identifier.bibno 0017-0141
au.identifier.callno Thesis 338.4766814 T883e 2003
dc.contributor.author Tuan, Truong Anh
dc.date.accessioned 2015-06-26T05:15:19Z
dc.date.available 2015-06-26T05:15:19Z
dc.date.issued 2003
dc.description Thesis (MBA) -- Assumption University, 2003.
dc.description Includes bibliography.
dc.format.extent 95 p. ; 30 cm.
dc.format.mimetype application/pdf
dc.identifier.uri https://repository.au.edu/handle/6623004553/2452
dc.language.iso eng
dc.publisher Assumption University
dc.rights This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner.
dc.subject.other Detergent industry -- Vietnam -- Ho Chi Minh City
dc.subject.other Consumer behavior
dc.title An empirical study of factors affecting new product performance of detergent companies in Ho Chi Minh City en_US
dc.type Text
mods.edition 1st ed.
mods.genre Thesis
mods.location.physicalLocation AU Archives, 4th Floor (Cathedral of Learning)
thesis.degree.department Graduate School of Business
thesis.degree.discipline Business Administration
thesis.degree.grantor Assumption University
thesis.degree.level Masters
thesis.degree.name Master of Business Administration
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