An empirical study of factors affecting new product performance of detergent companies in Ho Chi Minh City
An empirical study of factors affecting new product performance of detergent companies in Ho Chi Minh City
au.identifier.bibno | 0017-0141 | |
au.identifier.callno | Thesis 338.4766814 T883e 2003 | |
dc.contributor.author | Tuan, Truong Anh | |
dc.date.accessioned | 2015-06-26T05:15:19Z | |
dc.date.available | 2015-06-26T05:15:19Z | |
dc.date.issued | 2003 | |
dc.description | Thesis (MBA) -- Assumption University, 2003. | |
dc.description | Includes bibliography. | |
dc.format.extent | 95 p. ; 30 cm. | |
dc.format.mimetype | application/pdf | |
dc.identifier.uri | https://repository.au.edu/handle/6623004553/2452 | |
dc.language.iso | eng | |
dc.publisher | Assumption University | |
dc.rights | This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner. | |
dc.subject.other | Detergent industry -- Vietnam -- Ho Chi Minh City | |
dc.subject.other | Consumer behavior | |
dc.title | An empirical study of factors affecting new product performance of detergent companies in Ho Chi Minh City | en_US |
dc.type | Text | |
mods.edition | 1st ed. | |
mods.genre | Thesis | |
mods.location.physicalLocation | AU Archives, 4th Floor (Cathedral of Learning) | |
thesis.degree.department | Graduate School of Business | |
thesis.degree.discipline | Business Administration | |
thesis.degree.grantor | Assumption University | |
thesis.degree.level | Masters | |
thesis.degree.name | Master of Business Administration |