The rise of an apparatgeist : factors affecting Bangkok-based consumers' purchase intention for smartphones

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au.identifier.bibno 0021-1130
au.link.externalLink [Full Text](http://www.assumptionjournal.au.edu/index.php/AU-GSB/article/view/490/439)
dc.contributor.author Thokchom, Rabi Singh
dc.contributor.other Assumption University. Graduate School of Business
dc.date.accessioned 2015-07-03T07:36:11Z
dc.date.available 2015-07-03T07:36:11Z
dc.date.issued 2012
dc.description In English ; only abstract in English.
dc.format.mimetype application/pdf
dc.identifier.citation AU-GSB e-Journal 5, 1 (June 2012), 76-84
dc.identifier.uri https://repository.au.edu/handle/6623004553/13374
dc.language.iso eng
dc.publisher Assumption University
dc.rights This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner.
dc.subject Smartphones
dc.subject Purchase intention
dc.subject Perceived ease of use
dc.subject Perceived usefulness
dc.subject Product knowledge
dc.subject Brand image
dc.subject.other Assumption University -- Periodicals
dc.subject.other AU-GSB e-Journal
dc.subject.other AU-GSB e-Journal -- 2012
dc.title The rise of an apparatgeist : factors affecting Bangkok-based consumers' purchase intention for smartphones en_US
dc.type Text
mods.genre Journal Article
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AU GSB: Vol. 5, No. 1 (June 2012)