Impacting factors of postgraduates' behavioral intention and satisfaction in using online learning in Chengdu University [Full Text] ( Lan, Wencai Xiang, Chaochu Yang, Ming 2022-12-15T02:38:44Z 2022-12-15T02:38:44Z 2022
dc.description.abstract Purpose: The study aims to investigate impacting factors of behavioral intention and satisfaction of postgraduate students in using online learning based on Technology Acceptance Model (TAM), the Unified Theory of Acceptance and Use of Technology (UTAUT), and the Information Systems Success (ISS). Research design, data and methodology: A quantitative method was applied to distribute questionnaire to 500 students of Chengdu University of China. Judgmental sampling, stratified random sampling, and convenience sampling were used as sampling techniques. Prior to data collection, item objective congruence (IOC) and Cronbach’s Alpha reliability test were used to validate the data. For the data analysis, confirmatory factor analysis (CFA) and structural equation model (SEM) were employed to measure factor loading, reliability, validity and goodness of fit indices. Results: Behavioral Intention had the strongest significant effect on satisfaction, followed by social Influence, perceived ease of use, effort expectancy, perceived usefulness on behavioral intention. Additionally, perceived ease of use significantly affected on perceived usefulness. In opposite, the relationship between self-efficacy and behavioral intention was not supported. Conclusions: Academic researchers and school leaders would adapt the important factors impacting behavioral intention and satisfaction in the selection of online learning system to meet student’s needs and their learning objectives.
dc.format.extent 10 pages
dc.format.mimetype application/pdf
dc.identifier.citation AU-GSB e-JOURNAL 15, 2 (December 2022), 70-79
dc.language.iso eng
dc.publisher Bangkok : Assumption University Press
dc.rights This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner.
dc.subject Postgraduate
dc.subject Online learning
dc.subject Behavioral intention
dc.subject Satisfaction
dc.subject Technology adoption model
dc.subject.other AU-GSB e-Journal
dc.subject.other AU-GSB e-Journal -- 2022
dc.title Impacting factors of postgraduates' behavioral intention and satisfaction in using online learning in Chengdu University
dc.type Text
mods.genre Journal Article
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