Exploring behavioral intention towards hybrid education of undergraduate students in public University in Chongqing, China

au.link.externalLink [Full Text] (http://www.assumptionjournal.au.edu/index.php/AU-GSB/article/view/6708/3608)
dc.contributor.author Luo, Lai
dc.contributor.author Soonthorn Pibulcharoensit
dc.contributor.author Krisana Kitcharoen
dc.contributor.author Feng, Deping
dc.date.accessioned 2022-12-15T05:40:54Z
dc.date.available 2022-12-15T05:40:54Z
dc.date.issued 2022
dc.description.abstract Purpose: This study investigates key factors influencing behavioral intention to use hybrid education of undergraduate students in Arts and Design of three universities in Chongqing, China. Perceived ease of use, perceived usefulness, performance expectancy, self-efficacy, effort expectancy, social influence, and behavioral intention were associated in a conceptual framework. Research design, data, and methods: The researchers used a quantitative approach for survey distribution to 500 participants. The sampling techniques involve judgmental, quota and convenience sampling. Item Objective Congruence (IOC) Index and Cronbach’s Alpha reliability test were approved prior to the data collection. Confirmatory Factor Analysis (CFA) and Structural Equation Model (SEM) were used to test models’ goodness of fit, validity, and reliability. Results: Perceived usefulness has the strongest significant impact on behavioral intention, followed by perceived ease of use, self-efficacy, effort expectancy, and social influence. Furthermore, perceived ease of use strongly and significantly impacts perceived usefulness. In contrary, the relationship between performance expectancy and behavioral intention was not supported. Conclusion: Hybrid education has gained the most concern in the system adoption for teaching and learning effectiveness. Therefore, educational stakeholders should identify the main contributors to achieve the hybrid learning implementation and increase student engagement and learning performance.
dc.format.extent 9 pages
dc.format.mimetype application/pdf
dc.identifier.citation AU-GSB e-JOURNAL 15, 2 (December 2022), 178-186
dc.identifier.uri https://repository.au.edu/handle/6623004553/25577
dc.language.iso eng
dc.publisher Bangkok : Assumption University Press
dc.rights This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner.
dc.subject Hybrid education
dc.subject Undergraduate
dc.subject Self-efficacy
dc.subject Effort expectancy
dc.subject Behavioral intention
dc.subject.other AU-GSB e-Journal
dc.subject.other AU-GSB e-Journal -- 2022
dc.title Exploring behavioral intention towards hybrid education of undergraduate students in public University in Chongqing, China
dc.type Text
mods.genre Journal Article
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