Factors Influencing the Intention to Use Mobile Banking Services in Bangkok

au.link.externalLink	[Full Text] (http://www.worldresearchlibrary.org/up_proc/pdf/55-144059172254-58.pdf)
dc.contributor.author	Panjaporn Chansaenroj
dc.contributor.author	Rapeepat Techakittiroj
dc.date.accessioned	2018-05-28T06:38:51Z
dc.date.available	2018-05-28T06:38:51Z
dc.date.issued	2015-08
dc.description.abstract	Nowadays, Mobile Banking can help the customer to manage their account anytime and anywhere on their devices or mobile phone, the customer can simply log into the mobile banking service in each bank.This research aims to identify the factors which affect the consumer to use the mobile banking services which bank can use this information to improve their system and services efficiently. The finding shows that the perceived usefulness, perceived ease of use, the perceived cost and perceived risk were affected with the intention to use mobile banking.
dc.format.extent	5 pages	en_US
dc.format.mimetype	application/pdf	en_US
dc.identifier.citation	Proceedings of ISER 4th International Conference, Bangkok, Thailand, p. 54-58, August 2015	en_US
dc.identifier.uri	https://repository.au.edu/handle/6623004553/20903
dc.language.iso	eng	en_US
dc.rights.holder	Panjaporn Chansaenroj	en_US
dc.rights.holder	Rapeepat Techakittiroj
dc.subject	Bangkok
dc.subject	Banking service
dc.subject	Intention to use
dc.subject	Mobile banking
dc.subject	Thailand
dc.title	Factors Influencing the Intention to Use Mobile Banking Services in Bangkok	en_US
dc.type	Text	en_US
mods.genre	Proceeding Paper	en_US