AU GSB: Vol. 14, No. 2 (December 2021)
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ItemFactors affecting purchase intention of air purifier as green product among consumers during the air pollution crisisThe purpose of this study is to determine the awareness of people towards air purifiers during the pollution crisis in Bangkok. In addition, it is important for people in Bangkok to breathe good air as recently, the air is getting worse and so this would affect the lungs of young children and old people living at homes and may cause certain diseases. Therefore, the purpose of this research is to spread the awareness of purifier so that PM Level in Bangkok gets better and people can live a healthy lifestyle. The sample (400 respondents) was collected from online questionnaires by using convenience sampling technique and snowball sampling technique. The data were analyzed by using simple linear regression and multiple linear regression to confirm the hypotheses testing. The results revealed perceived consumer effectiveness, environmental consciousness, and environmental attitude have a significant effect on air purifier purchase intention. Meanwhile, on the other framework environmental knowledge and environmental consciousness are both significant for having an environmental attitude. The researchers’ study also stated that few people do not know about the air purifier. The findings of this study showed that all variables (perceived consumer effectiveness, environmental consciousness, and environmental attitude) have significant influences on purchase intention of air purifier as a green product. This study helps to increase the awareness of air purifiers among consumers as some of them do not really know the advantages of keeping the air purifier and how the air purifier acts as a green product in protecting the environment.
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ItemIncreasing employee motivation and use of ERP system to enhance organizational performanceThis action research aims to study how to enhance organizational performance level at AAA, an electrical engineering and manufacturing company in Myanmar, which has initiated technology use in the operations by implementing ERP (Enterprise Resource Planning) system. The current situations were diagnosed by SWOT and STAR analysis and it was found that employee motivation and use of ERP system were required to improve to bring higher organizational performance level. Therefore, appropriate organization development interventions (ODIs) for the independent variables, which are employee motivation and use of ERP system, were designed and conducted to sixty participants of the focal company to meet the organizational expectations. Data was collected qualitatively through participatory and non-participatory observations and semi-structured interviews and quantitatively through surveys at pre and post-ODI stages. The impact of ODIs was analyzed by paired sample t-test, regression analysis, and content analysis and the outcomes indicated that employee motivation and use of ERP system and the level of organizational performance level have improved after ODIs. The results proved that the improvements of the independent variables positively impacted organizational performance. In concluding the research project, the results were reviewed and the author gave recommendations for the further development of the focal company.
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ItemDeterminants of tntention to use DevOps in Cambodia’s technology industryThis research investigates the key determinants that impact the intention of developers to use DevOps practice in technology industry, mainly software development, within Phnom Penh, Cambodia. The study was carried out using a quantitative research method to survey 472 software developers, tech entrepreneurs, DevOps practitioners, software project team members, and IT leaders familiar with DevOps practice. The respondents came from software development, technology startup, telecom, internet service providers, financial service institution, technology consulting, and system integrators. The survey employed non-probability sampling method – judgmental, snowball, and convenience sampling. Online Google form was used in the survey from the period January to June 2021. Also, confirmatory factor analysis and structure equation model were used to validate and identify the relationship and the impact of various factors on the intention to use DevOps. Organizational usefulness, personal awareness, and perceived compatibility have significant direct impacts on the intention to use DevOps software development methodology by developers and practitioners. Also, subjective norm and perceived behavioral control internal have the indirect impact on the Intention through organizational usefulness. Moreover, perceived number of users impacts significantly on the perceived availability of complementary services; both indirectly impact the intention to use DevOps through perceived compatibility. Whereas, perceived cost and perceived pisk are not found to have significant impact on intention to use DevOps by the developers.
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ItemDeterminants of student satisfaction on continuing education intention: a case study of private university in CambodiaThe purpose of this study is to examine the impact of determinants of student satisfaction on continuing education intention for a master’s degree at a leading private university, locating in Kampong Cham province, Cambodia. The study was conducted quantitatively and applied the multi-stage sampling technique by employing purposive sampling, simple random sampling, and quotasampling method. A sample size of 600 students from year 1 semester II to year 4 who are studying in various majors in this private university were involved. This study adapted the Confirmatory Factor Analysis (CFA) and the Structural Equation Model (SEM)to identify the relationship and the impact of determinants of student satisfaction on student’s continuing education intention for a master’s degree at a private university. The results revealed that among six determinants of student satisfaction, 4 determinants namely curriculum quality, service facility, teaching quality, and campus life & social integration have significant impact student satisfaction. Moreover, student satisfaction had significantly affected intention for continuing education. Additionally, the most significant determinant of student satisfaction is campus life & social integration, followed by teaching quality, curriculum quality, and service facility, while college administration and financial assistance & tuition costs have no significant impact on student satisfaction.
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ItemThe impact of e-commerce on customer satisfaction and customer loyalty during the COVID-19 pandemic: a quantitative analysis in ThailandThe aim of this study is to identify the impact of e-commerce on customer satisfaction and customer loyalty among online shopping platforms in Thailand during the COVID-19 pandemic. This study analyzes user interface quality, information quality and perceived privacy as factors influencing customer satisfaction and loyalty. The samples (400 respondents) were collected from an online questionnaire by using snowball sampling, convenience sampling as well as stratified random sampling. After gathering the data, it was analyzed by using simple and multiple linear regression in order to confirm and show the significance of the hypotheses. For data analysis, Multiple and Simple Linear Regression analysis methods were applied as well as a Five-Point Likert scale method. This study found that user interface quality, information quality and perceived security have a significant, positive impact on customer satisfaction and loyalty. This study further suggests that in order to gain the loyalty of online customers, the online shopping platforms should focus on other factors e.g., trust, which influence customer satisfaction. Achieving these goals are highly likely to ensure customer loyalty. The limitations of this research paper are that it is specifically focused on Thailand and consumers living in Thailand. Therefore, the findings that result from this research might not apply to other countries around the world and will only represent the situation in Thailand.
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ItemAn improvement plan to enhance employee engagement using a needs assessment method: A case study of a company in ThailandThis research employed needs assessment research aims to co-create a development plan to enhance employee engagement. Five variables have been assessed: leadership, communication, collaboration, career advancement, and empowerment. The instrument employed is a structured 25-questions survey. The samples consist of full-time employees of the company (n=60) who are front-line workers and top-level managers. The research site is in Bangkok, Thailand. Key findings showed a significant gap between the current and expected situation on all five variables. According to the PNIModified value, the top three variables indicated the priority needs for improvement: 1). Leadership,2). Career Advancement, and 3). Communication. An improvement plan comprised five short-term and five long-term actions whereby the common focus is on reinforcing the participatory work environment and systems to strengthen connectedness and engagement between the organization, managers and subordinates.
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ItemFactors affecting college students' intention to use English u-learning in Sichuan, ChinaThis research aimed to evaluate the effects of perceived ease of use, social influence, service quality, perceived usefulness, satisfaction, and attitude toward using and intention to use English u-learning on college students. Research design, data and methodology: This study was a quantitative study and the researcher obtained data for analysis by distributing questionnaires to the target population. the index of Item–Objective Congruence (IOC), pilot test, Confirmatory Factor Analysis (CFA) and Structural Equation Model (SEM) were methods utilized to analyze the data and test research hypotheses proposed. Results: The results showed that perceived ease of use and perceived usefulness of English u-learning, social influence, service quality, and satisfaction had positive direct and/or indirect effect on college students’ intention to use English u-learning. Satisfaction exerted the most significant influence on intention to use English u-learning. However, attitude showed no causal relationship with intention to use English u-learning. Conclusions: For English u-learning system developers, they should focus on improving perceived ease of use, perceived usefulness, and service quality of the system. For system promoters and management of education institutions, they ought to increase social influence of English u-learning and raise students’ satisfaction to improve their intention to use English u-learning.
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ItemWorkplace diversity influenceon employee retention in organizations duringthe COVID-19The purpose of this study is to identify the factors influencing workplace diversity on employee retention in organizations during the COVID-19. In this study, the researchers aim to determine which factors will be the most effect on workplace diversity on employee retention in organizations during the COVID-19 variables in this study consisting of Supervisory relationship, perceived organizational support, perceived working climate, peer group interaction, diversity, and inclusion in the workplace engagement, and perceived organizational support. A total of 260 participants, which contain specific characteristics such as designation in human resource and non-human resource, gender, industry sectors, nature of industry, ownership, and age range. Both descriptive statistics and inferential statistics were used in data analysis such as frequency, percentage, mean, standard deviation, and multiple linear regression (MLR) to describe the demographic profile and the causal relationship between variables. In this study, results revealed that perceived working climate (PWC), supervisory relationship (SR), peer group interaction (PGI), and perceived organizational support (POS) have a positive significant effect on diversity and inclusion in the workplace engagement (DIW) at a p-value less than .05, also, diversity and inclusion in the workplace engagement (DIW) and perceived organizational support (POS) have a positive significant effect on employee retention during COVID-19 which all hypotheses support the null hypothesis.