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    Motivational factors influencing telework during the COVID-19 pandemic
    During the COVID-19 pandemic, teleworking has proven to be an effective countermeasure to overcome the spread of this disease while enabling businesses to continue. However, little is known about the extent of their adjustment to daily life routine, interaction among self-control, assignments, family life matters, and coordination with colleagues. This study explores the impact of motivational factors on the performance of teleworkers. An exploratory study was conducted using an in-depth interview with 27 interviewees who work in Thailand and have more than a year of experience switching between being a teleworker and working on-site. The NVivo and SPSS software were performed to reveal deeper data insights and apply non-parametric tests in order to compare findings with various demographic profiles. The findings revealed that environment, time management, and reward are the strongest motivational factors, whereas labour intensity and job security present the weakest relationships with teleworkers’ performance. Numerous implications and strategies to enhance their performance for both organizations and workers are provided. Firms can support a well-prepared environment and manage the flexibility of working time to increase employees’ effectiveness. Moreover, the result-oriented approach can be one of the tools in evaluating their performance rather than attending to their full working time at home.
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    Predicting consumers' repurchase intention of ready-to-drink coffee: a supply chain from Thai producers to retailers
    This research investigates ready-to-drink (RTD) coffee. Although the RTD coffee market is growing competitively, few studies have examined behavioral re-intention or repurchase intention in the context of this industry. Therefore, the objective of this study was to explore factors affecting the behavioral re-intention to purchase RTD coffee. Research design, data and methodology: Using the theory of planned behavior (TPB) as the underpinning theoretical framework, this study hypothesized that behavioral re-intention to purchase RTD coffee is influenced by the variables of the TPB and additional variables. A mixed-method research design was applied, starting with qualitative in-depth interviews and followed by a quantitative method. Data were collected using an online survey of coffee lovers. Multiple linear regression (MLR) was used to assess the hypothesized relationships in the proposed conceptual framework. Results: The results reveal that content sensory attribute beliefs are the strongest positive predictor of behavioral re-intention in Thailand, followed by perceived utilitarian value. In contrast, price signaling was negatively related to behavioral re-intention. Conclusions: The findings can help food and beverage companies to develop new coffee product lines to gain more market share, create integrated marketing communications to build brand awareness, and manage distribution channels and the supply chain.
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    New social media and impact of fake news on society
    Traditional media consists of mostly nameless and faceless people deciding what does and does not get printed and broadcasted. In this new era of internet and variety of social media, creation, and consumption of news and information in our society is changing. The rapid transformation of traditional print media into online portals has become a new trend. On the one hand, the online social media has democratized the means of news production and dissemination, but on the other hand, it has become a breeding ground for false and fake news. Increasing use of mobile devices and easy Wi-Fi access to 3G/4G networks, the Facebook, Instagram, YouTube, and Twitter have turned into powerful platforms for providing news and entertainment. In the USA and India, the President and the Prime Minister are using Twitter to engage with their voters and supporters. Hence the direct interaction of politicians and policymakers with the people using social media is having a strong impact on the functioning of the governments around the world. As a consequence, the online journalism and citizen media are also on the rise. New channels of online communication, such Skype, WhatsApp, Messenger, LINE and many others have also led to a rampant increase in the spreading of fake news. This paper uses the traditional empirical-analytical method to analyze the current issues about fake news. Information and data available on reliable public domain websites, such as FactCheck.Org and others portals are used for formulating research questions. In addition, analysis of issues related to fake news is largely based on data available on various reliable and independent organizations, such as Pew Research Center (USA), Reuters (UK) and European Commission (EC). Author’s own survey conducted in an Executive MBA class conducted in Hanoi, Vietnam is also be utilized. The results from primary and secondary resources are used to highlight cases of fake news on the social media and provide technical guidelines to detect its negative impact on society.
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    A study of attitude towards plagiarism among Thai university students
    Academic misconduct, especially plagiarism, has always been a critical academic issue in Thailand. Since the beginning of 2020, the COVID crisis has also led to another kind of pandemic plagiarism. Due to the ongoing lockdown the use of the internet, digital platforms, and eLearning has dramatically increased. This sudden explosion in online learning has further exacerbated attitudes about plagiarism. Needless to say, the internet provides ample opportunities for Thai students to access a wealth of information without visiting their school, college, or university library. While this has led to a boom in searching for online information, it has also made it much easier for students to plagiarize content that they stumble upon. Since Thai students are very weak in English language proficiency there is always a temptation for copying from the internet. Although most Thai institutions have a policy to curb plagiarism and uphold academic integrity, they seem to have a very limited effect. This research is based on the Theory of Planned Behavior (TPB) which states that attitude, subjective norms, and perceived behavioral controls together shape the individual’s intentions and behaviors. For the purpose of this study, an online survey was crafted using the variables pertinent to the Theory of Planned Behavior (TPB). A modified conceptual framework based on TPB was utilized. The results show that Thai students lack proper knowledge and implications of plagiarism. This study also provides suggestions to curb plagiarism and improve the English proficiency of Thai students.