An empirical analysis of determinants driving m-commerce adoption in Thailand
An empirical analysis of determinants driving m-commerce adoption in Thailand
au.link.externalLink | [Full Text] (http://www.assumptionjournal.au.edu/index.php/eJIR/article/view/4135/2440) | |
dc.contributor.author | Ployrawee Yingcharoen | |
dc.date.accessioned | 2018-10-02T03:40:29Z | |
dc.date.available | 2018-10-02T03:40:29Z | |
dc.date.issued | 2018 | |
dc.description.abstract | This empirical analysis evaluates the impact and correlation among various determinants including social influence, trust, cost, perceived enjoyment, personal innovativeness, perceived usefulness, perceived ease of use, attitude towards m-commerce, and intention to adopt m-commerce in Thailand. The survey method was applied by using 400 of online questionnaires to obtain the primary data from participants. The target population is people who are living in Thailand and have the experience in using m-commerce at least one time. It was found that most participants use mobile banking the most and the mobile stock trading is the least. For the statistical treatments of the data, Multiple Regression and Pearson Correlation Coefficient were employed to test all of 400 validated questionnaires through Statistical Software. All hypotheses were supported. | en_US |
dc.format.extent | 6 pages | en_US |
dc.format.mimetype | application/pdf | en_US |
dc.identifier.citation | Assumption University-eJournal of Interdisciplinary Research (AU-eJIR) Vol. 3. Issue.1 2018 | en_US |
dc.identifier.uri | https://repository.au.edu/handle/6623004553/21346 | |
dc.language.iso | eng | en_US |
dc.publisher | Digital Production Press, Assumption University | en_US |
dc.rights | This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner. | en_US |
dc.rights.holder | Assumption University | en_US |
dc.subject | M-commerce | en_US |
dc.subject | Intention to use | en_US |
dc.subject | Social influence | en_US |
dc.subject | Trust | en_US |
dc.subject | Cost | en_US |
dc.subject | Perceived enjoyment | en_US |
dc.subject | Personal innovativeness | en_US |
dc.subject | Perceived usefulness | en_US |
dc.subject | Perceived ease of use | en_US |
dc.subject | Attitude | en_US |
dc.subject | TAM | en_US |
dc.subject.other | AU-eJournal of Interdisciplinary Research (AU-eJIR) | en_US |
dc.subject.other | aAU-eJournal of Interdisciplinary Research (AU-eJIR) -- 2018 | en_US |
dc.title | An empirical analysis of determinants driving m-commerce adoption in Thailand | en_US |
dc.type | Text | en_US |
mods.genre | Journal Article | en_US |
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