Consumers' attitudes toward mobile advertising in Thailand
Consumers' attitudes toward mobile advertising in Thailand
au.identifier.bibno | 0018-6650 | |
au.identifier.callno | IS MS7000 A539c 2006 | |
dc.contributor.advisor | Asawin Wichayachakorn | |
dc.contributor.author | Anchaket Chutvanichkul | |
dc.date.accessioned | 2015-06-26T10:36:31Z | |
dc.date.available | 2015-06-26T10:36:31Z | |
dc.date.issued | 2006 | |
dc.description | Independent Study (M.Sc.Mgt.) -- Assumption University, 2006. | |
dc.description | Includes bibliography. | |
dc.format.extent | 100 p. : ill. ; 30 cm. | |
dc.format.mimetype | application/pdf | |
dc.identifier.uri | https://repository.au.edu/handle/6623004553/8650 | |
dc.language.iso | eng | |
dc.publisher | Assumption University | |
dc.rights | This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner. | |
dc.subject.other | Consumers -- Attitudes | |
dc.subject.other | Cellular telephone services industry -- Marketing | |
dc.title | Consumers' attitudes toward mobile advertising in Thailand | en_US |
dc.type | Text | |
mods.edition | 1st ed. | |
mods.genre | Independent Study | |
mods.location.physicalLocation | AU Archives, 4th Floor (Cathedral of Learning) | |
thesis.degree.department | College of Internet Distance Education | |
thesis.degree.discipline | Management | |
thesis.degree.grantor | Assumption University | |
thesis.degree.level | Masters | |
thesis.degree.name | Master of Science |
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