The effect of relationship quality on cross-buying intention in bancassurance channel: a study on bank customers in Thailand
The effect of relationship quality on cross-buying intention in bancassurance channel: a study on bank customers in Thailand
| au.identifier.bibno | 0022-3635 | |
| au.identifier.callno | Dissertation 368 S967e 2015 | |
| dc.contributor.advisor | Theingi | |
| dc.contributor.author | Suwanna Kitseree | |
| dc.date.accessioned | 2016-01-14T08:45:11Z | |
| dc.date.available | 2016-01-14T08:45:11Z | |
| dc.date.issued | 2015 | |
| dc.description | Dissertation (Ph.D. BA)--Assumption University, 2015. | en_US |
| dc.description | Includes bibliography. | en_US |
| dc.format.extent | xiii, 273 p. ; 30 cm. | en_US |
| dc.format.mimetype | application/pdf | en_US |
| dc.identifier.uri | https://repository.au.edu/handle/6623004553/17525 | |
| dc.language.iso | eng | en_US |
| dc.publisher | Bangkok : Assumption University | en_US |
| dc.rights | This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner. | en_US |
| dc.subject.other | Assumption University -- Dissertations | en_US |
| dc.subject.other | Banks and banking -- Insurance business | en_US |
| dc.subject.other | Banks and banking -- Insurance business -- Thailand | en_US |
| dc.subject.other | Banks and banking | en_US |
| dc.subject.other | Customer services | en_US |
| dc.subject.other | Financial services industry | en_US |
| dc.title | The effect of relationship quality on cross-buying intention in bancassurance channel: a study on bank customers in Thailand | en_US |
| dc.type | Text | en_US |
| mods.genre | Dissertation | en_US |
| mods.location.physicalLocation | AU Archives, 4th Floor (Cathedral of Learning) | en_US |
| thesis.degree.department | Martin de Tours School of Management and Economics | en_US |
| thesis.degree.discipline | Doctor of Philosophy Program in Business Administration | en_US |
| thesis.degree.grantor | Assumption University | en_US |
| thesis.degree.level | Doctoral | en_US |
| thesis.degree.name | Master of Business Administration | en_US |
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