Information Technology (IT) industry is one of the fastest growing industries
in India as elsewhere in the world. It has made its mark in the international
markets. IT employees have contributed a great deal to this success story.
Motivation is the driving force behind the quality output. The present study
attempts to understand the motivational practices of IT industry in the city of
Bangalore which is the hub in supply of IT products all over the globe. 510
software employees from 36 companies are surveyed. The data was analyzed
using SPSS 17.0 statistical software. Statistical techniques adopted are descriptive
statistics, bivariate analysis, multivariate analysis and others. Among other things the
study finds that the software engineers agree / strongly agree that Clean Work Place,
Autonomy and Promotion, Safety & Grievance Handling, Reputation for Job,
Decision Making & Training, Manager–Subordinate Relationship, Fringe Benefits &
Job Security, Employee-employee relationship & friends/relatives view, Work Life
Balance & Intrinsic motivation, and Pay & Income as the motivational factors that
motivates them.