Browsing AU Journal of Management: Vol. 12, No. 2 (2014) by Title
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ItemEthnocentrism and its influence on intention to purchase domestic products : a study on Thai consumers in the central business district of Bangkok(Assumption University, 2014) Onvara Vadhanavisala ; Assumption University. Martin de Tours School of Management and EconomicsThe purpose of this study was to study ethnocentrism and its influence on intention to purchase domestic products of consumers in the central business district of Bangkok. A total of 400 respondents, aged 25-60 years old in Bangkok's central business district area (CBD); early Sukhumvit, Phayathai, Ratchada, Silom, Sathorn, and Lumpini were asked to answer a self-administered questionnaire via convenient sampling technique. The results showed that consumer ethnocentrism has an influence on intention to purchase domestic products. However, only two out of seven of socio-psychological factors were found to have influence on ethnocentrism; collectivism and xenophobia. The rest, including demo- graphic factors, have no influence on consumer ethnocentrism.
ItemThe key antecedents of shared vision : a case study on an industrial estate developer in Thailand(Assumption University, 2014) Srobol Smutkupt ; Assumption University. Martin de Tours School of Management and EconomicsVision serves a critical role in today's organizations. A successful shared vision paints a bright picture for the future of the organization. Most organizations have their own corporate vision. However, making a corporate vision become a shared vision is challenging for management. The main objective of this research was to examine the key antecedents of shared vision. Based on literature, there are many factors that contribute to shared vision. However, not many empirical studies have been conducted in this area. The results of the research revealed that three factors including affective commitment, intrinsic motivation and effective communication were identified as the key antecedents of shared vision. The findings provide significant implications for the organization to understand the importance of affective commitment, intrinsic motivation and communication. Management and HRM should focus on positive activities and practices in order to enhance these factors in the organization.
ItemOwnership concentration, equity liquidity, and capital structure : a case study on non-financial firms listed in the stock exchange of Thailand during years 2001-2011(Assumption University, 2014) Charnsid Leelakasemsant ; Assumption University. Martin de Tours School of Management and EconomicsImpacts of ownership concentration and equity liquidity on capital structure has received much attention in the literature. However, the combined effect of ownership concentration and equity liquidity on capital structure has been unexplored while the significant relationship between them has been docu- mented in the literature. This study seeks to explore the combined effect of ownership concentration and equity liquidity on capital structure in the Thai context where, generally, ownership structure is highly concentrated and equity of firm is less liquid. The results show that the combined effect of ownership concentration and trading volume has a significant and negative effect on firm's leverage (in both non- crisis and crisis period). This implies that firms with relatively low concentrating in ownership and rela- tively high trading volume would use relatively low debt in their capital structure.
ItemThai students' destination choice for higher education : a comparative study on U.S., U.K. and Australia(Assumption University, 2014) Korbchai Tantivorakulchai ; Assumption University. Martin de Tours School of Management and EconomicsThe purpose of this study is to investigate the underlying factors for Thai students' destination choice as well to explain the relationship between the influencing factors and decision making process of Thai students. Push and pull factors were used to explain the motivation underpinning students' choice of study destination. A total of 660 self-administered questionnaires were distributed using convenience sampling at OCSC International Education Expo 2013, organized by the Office of Civil Service Com- mission (OCSC), on 2 November 2013, of which 640 were used for analysis. The results showed that both push and pull factors proposed in this study significantly influenced Thai students' destination choice. It was found that the suitability of the environment factor and recommendations of friends and family were components of country characteristics (pull factor), which have the greatest influence on Thai student's destination choice. Thai students' destination choice was also influenced by the cost of education and degree (content and structure), physical facilities and resources and the value of educa- tion. On the other hand, personal factors is the push factors that can influence Thai students' destination choice.