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How exporters' and intermediaries' resources influence export performance

by Theingi

Title:

How exporters' and intermediaries' resources influence export performance

Author(s):

Theingi

Issued date:

2011

Citation:

Australasian Marketing Journal 19 (2011), 100-107

Abstract:

Purpose: The purpose of the paper is to investigate the influence of firm resources and export intermediary resources on export performance using the resource-based view (RBV). Methodology: Data was collected from 320 small and medium sized exporters from Thailand and the unit of analysis was an export venture. Cluster analysis and discriminant analysis were used to test whether the availability of firm resources and intermediary resources vary between different SME clusters. Finding: Results show that the high performing cluster used their intermediary resources and their own internal marketing capabilities to a greater extent than lower performing clusters. Practical implications: The findings are particularly important for resource-constrained SMEs, as they need to focus on developing marketing apabilities and choosing intermediaries with a high level of experience and knowledge for their particular export market. Originality/value: This research confirms the applicability of RBV in export literature extending current RBV theory. The findings in the paper indicate that the availability of firm resources as well as intermediary resources are important in determining export performance in an export-driven Thai economy. Research highlights: The impact of firm resources and intermediaries resources on export performance was investigated. High performing firms used more intermediaries resources and own marketing capabilities. It is important to choose the intermediary with high level of knowledge and experience. Both firm resources and intermediary resources are important in determining export performance.

Keyword(s):

Export performance
Export intermediary
Resource based view
SMEs
Thailand

Resource type:

Article

Extent:

8 pages

Type:

Text

File type:

application/pdf

Language:

eng

URI:

http://repository.au.edu/handle/6623004553/17981
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Copyright © Assumption University.
All Rights Reserved.

Contact Us

The St. Gabriel's Library   
Hua Mak Campus  
Ramkhamhaeng 24, Hua Mak  
Bangkok Thailand 10240  
Tel.: (662) 3004543-62 Ext. 3402  
Fax.: (662) 7191544  
E-Mail Library : library@au.edu  


The Cathedral of Learning Library
Suvarnabhumi Campus
Bang Na-Trad Km. 26 Bangsaothong
Samuthprakarn Thailand 10540
Tel.: (662) 7232024, 7232025
Fax.: (662) 7191544
E-Mail Library : library@au.edu
 

 

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