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Recent Submissions
Item A study of export success factors for small-and-medium exporters in the Thailand food sector during 2000-2006(Bangkok : Assumption University, 2006) Chanaboon Meekoon; Batra, AdarshItem The role of sport in the development of tourism: a study on awareness, opinion, preference and selected stakeholders contribution by sport tourists and non-sport tourists in Bangkok and Pattaya City(Bangkok : Assumption University, 2014) Kolenbert, Mark; Batra, AdarshItem A study of factors affecting towards brand equity : a case study of beer brewery in Myanmar(Bangkok : Assumption University, 2016) Lung, LangItem Online impulse buying behavior amongst undergraduate students in Tianjin, the people's republic of China(Bangkok : Assumption University, 2015) Zou, TingTingItem Identification of Bangladeshi tourism business owners' behavioral loyalty to service quality and service fairness of internet service providers(Bangkok : Assumption University, 2017) Karim, EhsanItem An importance-performance analysis of African students' perception on enrolling at Thai universities(Bangkok : Assumption University, 2016) Ngwira, Emmanuel PrinceItem Community development through community-based tourism : analyzing operational challenges and opportunities-case study of Sor Long and Taisun CBT Villages in Chin State, Myanmar(Bangkok : Assumption University, 2018) Ling, Barnabas Cung ThawngItem A study on Myanmar tourists’ loyalty based on Thailand as a destination brand(Bangkok : Assumption University, 2016) Lun, NangItem Impacts of film-induced tourism : the case of Sagada in the Philippines(Bangkok : Assumption University, 2016) Aquines, HermaeItem Tourists' motivation, satisfaction of experience and behavioral intention : a case of war memorial sites at death rail way way tragedy, Kanchanaburi Province(Bangkok : Assumption University, 2016) Raweewan ChanuanthongItem A study of social media factors that affect online purchase intention of tourist products and services in Bangkok, Thailand(Bangkok : Assumption University, 2017) Meeporn OeawpanichItem Tourists' motivation in using sharing accommodation in Bangkok(Bangkok : Assumption University, 2018) Bancoro, Amita Inah MarieItem International tourist perception of safety and security when visiting the Bangkok metropolis: a cross-cultural approach(Bangkok : Assumption University, 2017) Greiner, Andre ManuelItem A comparative study of the brand loyalty toward Luxury handbag between customers from Beijing and Shanghai in China(Bangkok : Assumption University, 2017) Lu, YiItem An empirical study of behavioral intentions to revisit seafood restaurants in Bangkok, Thailand(Bangkok : Assumption University, 2017) Worapong TrailokaItem An investigation of factors influencing intention to continue using mobile banking App in Yangon, Myanmar(Bangkok : Assumption University, 2017) Cheint, CheintItem A study of factors influencing on customer repurchase intention towards smartphone in Yangon, Myanmar(Bangkok : Assumption University, 2018) Kyao, Sai MoonItem An empirical study of information sharing behavior towards social media in Thailand(Bangkok : Assumption University, 2018) David PetchrothaiItem A comparative study of online repurchase intention towards travel package between generation X and generation Y(Bangkok : Assumption University, 2018) Mananchaya KitjaroenchaiItem An investigation of factors influencing online repurchase intention towards E-commerce website in Bangkok, Thailand(Bangkok : Assumption University, 2017) Pattaraporn Ketwan