The relationship between price deals, perceived quality, and brand equity

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AU-Dissertation-Fulltext-216496.pdf (80.04 MB)
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AU-Dissertation-Abstract-216496.pdf (668.88 KB)
Publisher
Assumption University
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Issued Date
2013
Copyright Date
Genre
Dissertation
Series
Edition
1st ed.
Language
eng
File Type
application/pdf
No. of Pages/File Size
xiii, 176 p. ; 30 cm.
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Dissertation 658.827 R119r 2013
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Title
The relationship between price deals, perceived quality, and brand equity
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Author(s)
Rachata Rungtrakulchai
Editor(s)
Advisor(s)
Krisda Tanchaisak
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Abstract
Table of contents
Description
Dissertation (Ph.D. BA) -- Assumption University, 2013
Includes bibliography.
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Spatial coverage
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Degree Name
Doctor of Philosophy
Degree Level
Doctoral
Degree Department
Martin de Tours School of Management
Degree Discipline
Business Administration
Degree Grantor(s)
Assumption University
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Subject(s)
Assumption University -- Dissertations
 Brand name products -- Case studies
 Brand name products -- Marketing -- Management -- Case studies
 Brand name products -- Valuation -- Research
 Branding (Marketing) -- Case studies
Keyword(s)
Rights
This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner.
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Physical Location
AU Archives, 4th Floor (Cathedral of Learning)
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URI
https://repository.au.edu/handle/6623004553/3028
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