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2 Faculties
2.01 Martin de Tours School of Management and Economics
Dissertations
The relationship between price deals, perceived quality, and brand equity
The relationship between price deals, perceived quality, and brand equity
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AU-Dissertation-Fulltext-216496.pdf
(80.04 MB)
Files (Excerpt)
AU-Dissertation-Abstract-216496.pdf
(668.88 KB)
Publisher
Assumption University
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Issued Date
2013
Copyright Date
Genre
Dissertation
Series
Edition
1st ed.
Language
eng
File Type
application/pdf
No. of Pages/File Size
xiii, 176 p. ; 30 cm.
ISBN
ISSN
eISSN
DOI
item.page.dc.identifier
Access Rights
Access Status
Call number
Dissertation 658.827 R119r 2013
Other identifier(s)
Copyright date
Physical location
Citation
Title
The relationship between price deals, perceived quality, and brand equity
Other title(s)
Author(s)
Rachata Rungtrakulchai
Editor(s)
Advisor(s)
Krisda Tanchaisak
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Other Contributor(s)
Abstract
Table of contents
Description
Dissertation (Ph.D. BA) -- Assumption University, 2013
Includes bibliography.
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Links
Sponsorship
Spatial coverage
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Degree Name
Doctor of Philosophy
Degree Level
Doctoral
Degree Department
Martin de Tours School of Management
Degree Discipline
Business Administration
Degree Grantor(s)
Assumption University
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Subject(s)
Assumption University -- Dissertations
Brand name products -- Case studies
Brand name products -- Marketing -- Management -- Case studies
Brand name products -- Valuation -- Research
Branding (Marketing) -- Case studies
Keyword(s)
Rights
This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner.
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Physical Location
AU Archives, 4th Floor (Cathedral of Learning)
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URI
https://repository.au.edu/handle/6623004553/3028
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