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    A comparative study on the importance of customer orientation of frontline employees in the service industry 

    Papali, Andre Solomon; Chittipa Ngamkroeckjoti (2019)

    This research aims at finding a measurement system for companies to successfully measure their customer orientation. The research methodology adopted here would help companies to completely measure their customer’s outlook and to successfully integrate necessary changes to their internal structure.
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    International Conference on Entrepreneurship and Sustainability in the Digital Era 

    Assumption University. Graduate School of Business (2019-07-12)
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    Importance of networking behaviors and network resources to achieve sustainable competitive advantage of SMEs in Myanmar (Yangon) 

    Aye, Yin Thu; Theingi, Hla (Bangkok : Assumption University, 2019)

    In the highly competitive environment, the sustainability of SMEs is one of the most important factors to the development of country economy .Therefore, SMEs are now finding the ways to survive and achieve sustainable competitive advantage by exploiting resources and network according to the resource-based view theory (RBV). In the resource acquiring process, networking is the main channel for the firms which require resources from external environment and networking behaviors of top management influence the organization networking effect...
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    An empirical study of factors influencing on workers' purchase intention towards organic diet capsule in Bangkok, Thailand 

    Sompratana Cornford; Nathaya Pupat (Bangkok : Assumption University, 2019)

    Thailand is one of the biggest health supplement markets in Southeast Asia, and the trend for organic products is popular. Therefore, the main objective for this study was to understand and to find out the factors influencing of purchase intention towards Organic Diet Capsule in Bangkok, Thailand. The factors that were studied were health consciousness, green brand positioning, green brand knowledge, attitude toward purchasing green apparel products, subjective norms, and external perceived behavioral control. The survey method is applied...
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    The factors affecting on customers purchase intention of white kidney bean products 

    Naluchat Kitburin; Preecha Methavasaraphak (Bangkok : Assumption University, 2019)

    The research aims to study the factor affecting on purchase intention of white kidney bean product. In healthy market, the people are more concern about health food. The trend towards purchasing healthy products is growing among people. However, the white kidney bean is containing high nutrition, but it is not well known among Thai peoples. The white kidney bean is not popular in Thailand because almost the white kidney bean in Thailand are import from other country and hardly to find white kidney bean products in the market. So, there se...
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    An importance-performance analysis of African students' perception on enrolling at Thai universities 

    Ngwira, Emmanuel Prince (Bangkok : Assumption University, 2016)
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    A study on Myanmar tourists’ loyalty based on Thailand as a destination brand 

    Lun, Nang (Bangkok : Assumption University, 2016)
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    Impacts of film-induced tourism : the case of Sagada in the Philippines 

    Aquines, Hermae (Bangkok : Assumption University, 2016)
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