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    Certificates of achievement presentation ceremony 

    Assumption University. Graduate School of Business (2017-06-17)
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    IAM 9 in Tokyo 

    Assumption University. Graduate School of Business (2019-10-21)
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    The Nowruz Iranian New Year Festival 

    Assumption University. Graduate School of Business (2019-03-27)
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    The “Horizons of diversity: cowboy night party” (for AU Graduate students) 

    Assumption University. Graduate School of Business (2018-12-06)
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    Business Seminar 

    Assumption University. Graduate School of Business (2020-03-07)
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    Impacts on adaptation intention towards using accounting software in terms of technology advancement at work in Myanmar 

    Phyu, Khine Khin; Rawin Vongurai (Bangkok : Assumption University, 2019)

    This study aims to analyse the impacts that are influencing on individual’s adoption intention towards using accounting software by discovering the impacts on user’s adoption intention towards accounting software, providing the proofs that environment, cost and familiarity can lead user’s adoption intention in order to help in expanding the market share of local technology company. The required data for this research has been distributed as online questionnaires to the 500 qualified respondents around Yangon Region and collected to be exa...
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    Comparison of factors influencing Chinese people in Bangkok intention to use two online payment applications in Thailand 

    Lao, Mingyan; Nathaya Pupat (Bangkok : Assumption University, 2019)

    Thailand is the biggest travel destination for Chinese people, and more and more Chinese people come to Thailand to invest, travel, study and live. In addition to this, the trend for online payment application is more and more popular. Therefore, the main objective for this study was to find out and determined the factors influencing Chinese people in Bangkok intention to use Alipay and K-PLUS online payment application in Thailand. The factors that we studied were ease of use, convenience, system quality and usefulness. The survey method ...
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    Keep it simple: a relentless business strategy in a world of complexity the XYZ corporate story in brief 

    Barnes, John (Bangkok : Assumption University, 2019)

    The objective of this study is to demonstrate how XYZ Corporation has perfected the art of achieving simplicity in its business strategy within a complex business world in order to achieve market dominance in their field of carbonated cola-based beverages. This study achieves that aim by reviewing a selection of company historical records available in the public domain and a critical study by Elmore (2015) which identifies, that contrary to popular belief, XYZ Corporation only makes one core product i.e. XYZ concentrate and even the compon...
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    The factors influencing on purchase intention of Thai and Chinese Customers towards the hotel industry in Bangkok, Thailand 

    Jidapa Tweephoncharoen; Rawin Vongurai (Bangkok : Assumption University, 2019)

    This study aimed to examine the factors influencing on purchase intention of Thai and Chinese customers towards the hotel industry in Bangkok, Thailand. This research adopted descriptive research method which aimed to describe the target population and variables. The researcher applied nonprobability sampling as a sampling technique and collected the data through questionnaires with 400 respondents. The questionnaire were implemented in English language collected from tourist who stay at hotel in the top three rankings of hotel area in Ba...
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    Beyond Disruptive elearning: holistic health integrated learning concept 

    Khanawath Teranitiwath; Poonsri Vate-U-Lan (Bangkok : Assumption University, 2019)

    The main objective of this study was aimed to propose an Integrated Learning Concept (ILC) for holistic healthcare. The ILC was developed to alleviate the crisis from the fact that people around the world, including Thailand, can now access a substantial amount of health care knowledge from various online sources, however, the percentage of ailment and premature death from non-communicable diseases (NCDs) is still high. With a literature review, the researcher’s direct experience as a pharmacist in Thai traditional medicine as well as an ...
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    Extended UTAUT2 model on factors influencing of mobile commerce acceptance in Yangon, Myanmar 

    Lin, Jaw; Theingi, Hla (Bangkok : Assumption University, 2019)

    Today, wireless telecommunication is well designed and there is significant evidence on the critical growth of wireless technologies in developing countries including Myanmar. However, the usage of mobile services and transactions such as mobile payment, mobile wallet, electronic business are still low in Myanmar. This research attempts to investigate the factors influencing Mobile Commerce acceptance in Yangon, Myanmar and examines the differences in acceptance level among three generation groups (Generation X, Generation Y and Generatio...
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    Factors affecting the choice of university in Thailand among Thai international high school student’s Grade 11 and Grade 12 in the central Bangkok area 

    Panjaphol Moovoravit; Kitikorn Dowpiset (Assumption University Press, 2017)

    In Thailand, the higher education institute both public and private required many marketing activities to attracting students because of globalization and demographic transitions. The main target of the marketplace is the Higher School Students especially for the International study programs at Grade 11 and 12. The purpose of this study is to identify the factors affecting Thai international high school student’s (G.11 and G.12) in the central Bangkok area choice of university in Thailand and to develop a richer understanding of each dete...
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    Factors affecting customer satisfaction on organic facial foam: a case study of customers who used organic facial foam 

    Wisinee Sangchanrung (Assumption University Press, 2017)

    Facekute Facial Foam has been established in 2015. The primary target market is teenagers and young adults aged 13 – 25 years old. The product is available and sold mainly online. This research aims to identify factors that affect customer satisfaction on Organic Facial Foam, to define the relationship between customer satisfaction and product quality, reliability, price, product design; to determine the impacts of each independent variable on dependent variable, and to provide recommendations for improvement. The scope of this research fo...
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    Factors affecting customer satisfaction on Brand X green tea: a case study of Bangkok consumers 

    Tipjaree Chanruechai; Fernando, Maria Socorro Cristina L. (Assumption University Press, 2017)

    This research determines the factors affecting customer satisfaction on Brand X green tea as well as the relationship between independent variables (quality of tea, price, brand image, and health concern) and dependent variable (customer satisfaction). The quantitative method was used in this research. The sampling procedure is non-random snowball sampling. The survey questionnaire is an online questionnaire via social network including Facebook, Line application, and Twitter. The scope of this research includes 385 Bangkokians who have p...
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    Factors influencing purchase intention towards a retail clothing company 

    Charnvudh Vajarodaya; Fernando, Maria Socorro Cristina L. (Assumption University Press, 2017)

    This research aims to investigate the factors affecting purchase intention towards retail clothing store . Four independent variables were selected in this research; perceived service quality, perceived value for money, brand awareness, and celebrity/brand congruencies. To measure the construct of the research instrument, a survey questionnaire was administered and data were collected from sample of 400 respondents who were customers of a retail clothing company, utilizing convenience sampling techniques. The significance and relationship...
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    Factors influencing job satisfaction of Gen X and Gen Y in a financial institution: a case study of global payment service department 

    Navarat Siwasampattikul; Fernando, Maria Socorro Cristina L. (Assumption University Press, 2017)

    Financial institutions are very competitive and developing its human resources is one of the strategies to make companies strong and competitive. Job satisfaction is one of the key factors that motivate employees to do their best. In this research, data was collected using offline and online questionnaire from 135 employees who currently work at a Global Payment Service Department. The survey included five-point Likert scale to measure four independent variables (participation in decision making, empowerment, reward and recognition and wo...
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    Identification of impact of atmospheric attributes upon buying intention of customers in Bhat Bhateni Supermarket in Nepal 

    Konark Rajbhandari; Apichart Intravisit (Assumption University Press, 2017)

    The rise of supermarket business through changing consumer’s behavior in the cities of Nepal, atmospheric attributes, as an integrated part of supermarket business, has become a strategic tool in creating persuasive channel in a supermarket. The purpose of this paper is to describe atmospheric attributes of Bhat Bhateni Supermarket in Kathmandu Valley, Nepal and to which the impact made by these attributes towards buying intention of customers of the store. There were 400 questionnaires distributed to the customers who have at least visit...
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