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    Exploring employee effectiveness using “The 7 habits of highly effective people” as a framework: a case study of PRG group 

    Nutsuda Sroithong; Somchai Tantasanee (2019)

    The purpose of the study was to explore employee effectiveness using “The 7 Habits of Highly Effective People” which are personal responsibility, personal vision, personal management, mutual benefit, empathic communication, creative cooperation and self-renewal as a framework and offer the recommendations for enhancing employee effectiveness. Quantitative data were collected from 55 respondents who completed the 7 Habits of Highly Effective People course - working at PRG Group thru the form of the Google Form pattern was sent via Line app...
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    A proposed employee development program from objectives and key results: a case study of SG Group of Companies 

    Chayapol Charoenlarpkul; Somchai Tantasanee (2019)

    Nowadays, many organizations have to re-think about strategic management more than in the past to face with the situation which every resources and abilities could be calculated as exact number to gain the best profit for organization. Investment in human resources has become a very large topic within the business world, so employee development become a necessary factor which the organization must focus on as it affects to organization performance directly. Performance Appraisal or Performance Evaluation System which is one of the most nec...
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    An initial assessment of a logistics company’s potential as a high performing organization (HPO): a case study Of Saigonship Danang Joint Stock Company, Vietnam 

    Uyen, To Thao; Fernando, Maria Socorro (Marrisa) C. L. (2019)

    The rapid pace of change and development of the logistics industry in Vietnam has created both of opportunities and challenges for logistics companies. They are forced to define the key factors that set up high performance model to better withstand the pressures it is facing. This study determines the current conditions and abilities of Saigonship Danang Logistics Joint Stock Company (SSC) to become a high performing organization (HPO) with sustainable financial and non-financial results. The purpose of the study was to determine the influ...
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    Designing strength based work life balance strategies to enhance service quality: a case study of S.R. Residence Hotel Phetchabun, Thailand 

    Chinnakrit Pongpanich; Fernando, Maria Socorro (Marrisa) C. L. (2019)

    Nowadays, every service business must compete with the customer satisfaction for their reputation and success in business. To obtain more competitive advantage and better performance on employees service quality. A company tries to focus on the development of personal work life balance (attitude) and motivation to let employees achieving their task successfully. This research study focuses on employees service quality based on service quality theory. Tangibles – physical facilities, equipment, staff appearance, etc. ,Reliability – ability...
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    A proposed HR plan to enhance employee motivation: a case of MTA state enterprise, Thailand 

    Somchai Rattanaparinyanon; Somchai Tantasanee (2019)

    Nowadays, with the reality of competitiveness, every organization is struggling to obtain competitive benefits as well as better performance and attain productivity plus effectiveness. Companies throughout the world, therefore, take human resources into account as the essence for business as they constantly escalate employee motivation as the force in letting employees achieve goals and organizational objectives towards more effective organizational performance. The purpose of the study was to determine the effect of intrinsic and extrinsi...
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    Creative problem-solving in countries east and west: some organizational implications 

    Clapp, Ray; Vorapot Ruckthum (2019)

    Creativity and creative problem-solving are supported by two different cognitive styles, one concerned with adaption (doing things better), and the other with innovation (doing things differently). The current preoccupation with innovation would appear to favour western countries where a more innovative cultural bias exists. Furthermore, countries from the East would appear disadvantaged due to a similar bias towards adaption. However, organisations to sustain success need a diversity of style irrespective of the significance of any social...
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    An exploration of grit and research efficacy in graduate students 

    Poonpilas Asavisanu; Watana Vinitwatanakhun (2019)

    Grit, as a non-cognitive factor, has emerged as a concept of interest in relation to achievement in various groups such as employees, athletes, and students in both school and university. This research looks at grit and its relationship to research efficacy in graduate students. Two major objectives form the basis for this study. The first being to add to the knowledge base about grit and its relationship to demographic variables such as age, gender and academic achievement. The second objective of this study was to determine if there is a...
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    Investigation and attributes exploration on teacher overload in public schools of Nanchang City, China 

    Ye, Yan; Xiong, Jianhui (2019)

    This study mainly aimed to investigate the teacher overload in public schools of Nanchang City, China. A questionnaire based on Teacher Workload Survey (2016), Department of Education in United Kingdom was adapted and used in this study. The total of 10,380 public school teachers from all the primary, secondary and high schools of Nanchang were used as the population for this study. Questionnaire distribution and data collection were under the direction and assistance of Nanchang Education Department. The study proved that teacher overloa...
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    An empirical study: influencing factors of normative susceptibility, collectivism, novelty, value consciousness on consumer’s attitude towards Pirated software in Bangkok, Thailand 

    Sirion Chaipoopirutana (2019)

    This study aimed to find a relationship between normative susceptibility, collectivism, novelty seeking, value consciousness, and consumers’ attitude towards pirated software. The researcher collected the data from customers who has experienced to purchase pirated software from two locations in Bangkok metropolis. The final data were 369 respondents. Non-probability was used to find sampling unit by using quota and convenience sampling. All hypotheses were tested using Structural Equation Model (SEM). The adequate quality of model was meas...
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    Welcoming Party for Chinese Graduate and Ph.D. Students 

    Assumption University. Graduate School of Business (2019-08-09)
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    A comparative study on the importance of customer orientation of frontline employees in the service industry 

    Papali, Andre Solomon; Chittipa Ngamkroeckjoti (2019)

    This research aims at finding a measurement system for companies to successfully measure their customer orientation. The research methodology adopted here would help companies to completely measure their customer’s outlook and to successfully integrate necessary changes to their internal structure.
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    International Conference on Entrepreneurship and Sustainability in the Digital Era 

    Assumption University. Graduate School of Business (2019-07-12)
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    Importance of networking behaviors and network resources to achieve sustainable competitive advantage of SMEs in Myanmar (Yangon) 

    Aye, Yin Thu; Theingi, Hla (Bangkok : Assumption University, 2019)

    In the highly competitive environment, the sustainability of SMEs is one of the most important factors to the development of country economy .Therefore, SMEs are now finding the ways to survive and achieve sustainable competitive advantage by exploiting resources and network according to the resource-based view theory (RBV). In the resource acquiring process, networking is the main channel for the firms which require resources from external environment and networking behaviors of top management influence the organization networking effect...
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    An empirical study of factors influencing on workers' purchase intention towards organic diet capsule in Bangkok, Thailand 

    Sompratana Cornford; Nathaya Pupat (Bangkok : Assumption University, 2019)

    Thailand is one of the biggest health supplement markets in Southeast Asia, and the trend for organic products is popular. Therefore, the main objective for this study was to understand and to find out the factors influencing of purchase intention towards Organic Diet Capsule in Bangkok, Thailand. The factors that were studied were health consciousness, green brand positioning, green brand knowledge, attitude toward purchasing green apparel products, subjective norms, and external perceived behavioral control. The survey method is applied...
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    The factors affecting on customers purchase intention of white kidney bean products 

    Naluchat Kitburin; Preecha Methavasaraphak (Bangkok : Assumption University, 2019)

    The research aims to study the factor affecting on purchase intention of white kidney bean product. In healthy market, the people are more concern about health food. The trend towards purchasing healthy products is growing among people. However, the white kidney bean is containing high nutrition, but it is not well known among Thai peoples. The white kidney bean is not popular in Thailand because almost the white kidney bean in Thailand are import from other country and hardly to find white kidney bean products in the market. So, there se...
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    An importance-performance analysis of African students' perception on enrolling at Thai universities 

    Ngwira, Emmanuel Prince (Bangkok : Assumption University, 2016)
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